Google Ads services

Google Ads services that start with your numbers

Many owners reach me after a first try that didn't pay off: an account a former agency built, a “smart” campaign Google suggested by email, or a few weekends of trial and error. My Google Ads services begin with one plain question: what is a new customer worth to you, and how much can you afford to pay to win one? Keywords, bids and budgets all follow from that answer.

I work alone and remotely, so the person you talk to is the person who builds and adjusts your campaigns. There is no account manager passing notes back and forth. You reach me on WhatsApp, Telegram, Zoom or email, I reply within one business day, and calls happen in your morning, Eastern, Central, Mountain or Pacific. My North American clients so far are in Canada; I'm happy to work with businesses anywhere in the US.

Picking the right campaign type

Google offers a long menu of campaign types, and the interface nudges you toward the most automated ones. This is how I usually decide:

For a typical local company, Search does the heavy lifting. Someone types “water heater replacement Phoenix” or “emergency dentist near me” because they need help today, and that intent is exactly what makes a click worth paying for.

My weekly routine in your account

Managing an account is not a glance at the dashboard once a month. Every week I read the search terms report and add negatives, move budget toward the keywords and ZIP codes that produce leads, pause losing ads and write new ones to test against the winners. Every two weeks you get a short report: spend, leads, cost per lead, what changed and why. Once a month we look at the bigger picture together.

I also check what happens after the click, which many agencies skip. If calls roll to voicemail during lunch or form leads land in a spam folder, no bidding strategy can rescue the account. When leads need a proper home, a CRM setup closes that gap.

What makes US campaigns different

The US market is big, crowded and often expensive. National chains and franchises bid on the same keywords as independent shops, so a local business wins on relevance, reviews and a sharp offer, not on budget alone. Service-area businesses often cover a whole metro or several counties, which means radius and ZIP code targeting matter more than a single city name. Seasons move demand hard: HVAC in a Midwest winter or a Texas summer, roofing after hurricane season on the Gulf Coast, retail around Black Friday and the December holidays, tax preparers from January to April.

Rules matter too. Healthcare, legal, financial and housing ads face extra policies, and remarketing with tracking pixels needs a clear privacy policy, especially where state laws such as California's CCPA apply. I point out these issues as I set things up; for the legal details, check with your attorney.

When I'll tell you to wait

Google Ads amplifies whatever already works, and whatever doesn't. If nobody picks up the phone after 4 p.m., if prices stay a mystery until a site visit, or if the budget is a few hundred dollars a month in a busy metro, paid clicks will mostly prove that something is broken. In those cases I say so on the first call and suggest a cheaper first step: a cleaner landing page, a well-kept Google Business Profile, or tracking that shows where your current customers come from. Starting a month later with the basics fixed usually costs less than learning the same lesson through ad spend.

Fixing an account that isn't paying off

If you already advertise and the numbers don't add up, begin with a Google Ads audit. I review tracking, structure, keywords, bidding and the landing page, and you get a list of fixes ranked by impact. Apply them yourself or hand the account to me. I don't patch other people's websites, but rescuing ad campaigns is a regular part of my work.

The prices are simple: $600 to set up, from $1,000 a month to manage, and the full breakdown is on the advertising pricing page. Still weighing paid clicks against organic traffic? My article on SEO vs PPC lays out the trade-off honestly.