Adela Strycharz, REALTOR®:
inquiries from Google without ads
Adela Strycharz is a REALTOR® in Winnipeg, Canada. I built her a website with 7 calculators for buyers and sellers and set up SEO. Without a dollar spent on ads, the site brings 1 to 5 inquiries a month from Google.
What the site
brings in
Inquiries come from organic Google traffic; no ads are running.
from Google, without paid advertising.
for buyers and sellers, built into the website.
on ads behind these inquiries.
In short
Real estate
Winnipeg, Manitoba, Canada
Website with 7 calculators, SEO
What I built
A site about Adela and her services rather than a brokerage template, so visitors see exactly who they'd be working with.
Tools for buyers and sellers that answer the money questions people ask long before they're ready to call an agent.
Pages and technical setup so the site appears in Google for searches about buying and selling in Winnipeg.
A clear way to get in touch from every calculator, so a useful result can turn into a conversation.
One of the 7 calculators: buyers quickly see what fits their budget
The task
Real estate is crowded online. Big listing portals and brokerage sites grab most of the attention, and many agents depend entirely on referrals and paid leads. Adela wanted a site that brings people to her directly through Google, with no monthly ad budget.
The solution
Calculators sat at the center of the plan. People buying or selling a home have money questions long before they pick an agent, and they search for answers. Seven calculators answer those questions on Adela's own site, with a natural next step to contact her. Around them I built the website and set up SEO so the pages could rank.
The result
The site brings 1 to 5 inquiries a month from Google, without ads. For a solo agent, that's a steady stream of direct contacts on top of referrals.
Why this works for a solo agent
A personal site with genuinely useful tools keeps working while the agent is out showing homes. Each calculator page can rank for its own questions, and every visitor who uses one sees Adela's name and photo, not a portal's logo.
What a US agent can take from it
The project is in Canada, but the idea fits US agents well: mortgage payment, closing cost and affordability calculators answer questions American buyers search for all the time. In the US, also keep Fair Housing rules and your brokerage's and state's advertising requirements in mind on every page. See marketing for real estate agents for the wider plan, and website SEO for how the pages stay visible. A custom CMS lets you add new tools later without a page builder.
What this
project included
Get inquiries
that come straight to you
Tell me your market and how you find clients today. I'll suggest which tools would bring buyers and sellers to your own website.