Free marketing
resources
Free marketing resources I use with my own clients, ready for you to run on your own. No sign-up form and no email gate: open a page and start working.
Pick a tool
and get going
Ad ROI calculator
Plug in budget, cost per click, conversion rate and margin to see whether ads can pay for themselves.
Google Ads checklist
24 points to check in your ad account, from conversion tracking to who actually owns it.
Google Business Profile checklist
Go through your Maps listing point by point: categories, services, photos, reviews and access.
Free website audit
An instant scan of your site, followed by a free 30-minute review call with me.
Marketing glossary
50+ terms in plain English, from CPC and ROAS to CAN-SPAM, the TCPA and the CCPA.
Project price calculator
Choose the services you need and see the price range for the whole project in US dollars.
Which resource to open first
Deciding whether to advertise at all? Start with the ad ROI calculator. It answers the big question before you spend anything: at your prices and margins, can a click realistically turn into profit?
Already running ads? Work through the Google Ads checklist with the account open in another tab. Every "no" marks a place where budget may be leaking. For businesses that serve a local area, the Google Business Profile checklist often matters more than any ad, because a strong Maps listing brings calls without a cost per click.
When it's time to ask for help
If a checklist turns up more problems than you have free evenings, you're in good company. Bring the results to a call and I'll tell you which three to fix first, and which ones can wait until next quarter.
Go over the results
with me
Bring your calculator numbers or checklist answers to a free 30-minute call.