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Free · instant check · 30-minute review

Free website
audit

The free website audit comes in two parts. First, an automatic check you run yourself in under a minute. Then I personally go through your site, Google Business Profile and any ads, and show you on a 30-minute Zoom call where visitors give up. You pay nothing.

Tom Goldman running a free website audit on a laptop and a phone side by side
Step 1 · result in seconds

Run the automatic
check now

Enter your web address and see the basics straight away: mobile layout, speed, page titles in Google, a tappable phone number, analytics and ad pixels. No email required.

Step 2 · the human part

What a robot
can't see

Software reads code. I look at your site the way a customer does on a phone, between two other tabs.

The first five seconds

Is it obvious what you do, which area you serve and how to reach you, before any scrolling?

Taps to contact

How many taps it takes from a Google result or an ad to a call or a submitted form.

Reasons to trust you

Real photos, reviews, licenses where they matter, price ranges and answers to the doubts that stop a booking.

Google Business Profile

Categories, services, photos, reviews, and whether hours and phone match the website.

Ads, if you run any

What counts as a conversion, which searches trigger the ads and where budget leaks out.

Tracking and privacy

Whether calls and forms are measured, and whether cookie and privacy notices fit the state laws that apply to you.

How it works

From your URL
to a short fix list

1

Automatic check

Run it above and read the result right away

2

Request

Send the form below with your site and your main goal

3

My review

I go through the site, profile and ads before we speak

4

30-minute call

I show the problems and the order to tackle them

Why a free website audit is worth 30 minutes

Most small business websites don't lose customers because of how they look. They lose them because a visitor on a phone can't find the service area, a rough price or the phone number quickly enough, and goes back to the search results. A free website audit finds those leaks before you spend another dollar on ads that send people to a page that can't close them.

What I find most often

  • The phone number isn't tappable on mobile, or it lives only in the footer.
  • Form submissions land in an inbox nobody checks over the weekend.
  • GA4 is installed but counts page views, not calls and form submissions.
  • The Google Business Profile shows different hours or services than the website.
  • Ads send everyone to the home page instead of the page for the service they searched.
  • A cookie banner copied from a European template that doesn't match any US state law.

What happens after the review

Some fixes are quick enough to do yourself. Others need a new page or a proper tracking setup. If you want a written report with every finding, choose the audit with a walkthrough call. If the site needs rebuilding, see website redesign. For channels, competitors and budget, the full marketing audit goes much deeper. And if you'd like to dig in on your own first, the Google Business Profile checklist is a good companion to this check.

FAQ

Questions about
the free audit

Is the website audit really free?

Yes. The automatic check and the 30-minute review cost nothing and commit you to nothing. It's the quickest way for both of us to see whether I can help. If you later want every finding in writing, that's the paid audit with a walkthrough call.

What do I get at the end?

A short list of the issues that cost you the most customers, ranked in the order I'd tackle them. Some you can fix yourself in an afternoon. For the rest I'll tell you what it would cost if I did it, and the decision is yours.

Do you need logins to my accounts?

Not for the free audit. I look at what anyone can see: your website, your Google Business Profile and, where visible, your ads. If you'd like me to look inside Google Ads or GA4 as well, add me as a read-only user.

My site runs on a website builder. Will you still review it?

Sure, the audit works for any site. Just know that if the honest conclusion is a rebuild, I build new sites hand-coded or on a custom CMS rather than patching someone else's setup, and I can keep your domain and content.

Does the audit cover ADA accessibility?

I'll point out obvious problems, such as missing alt text, poor contrast or unlabeled form fields. A full accessibility review against WCAG 2.1 AA is a separate, deeper job, and for legal questions about the ADA you should talk to your attorney.

Request the review

Send me
your website

Add your web address and one sentence on what you'd like more of: calls, bookings or online sales. I'll reply within one business day with a time for the call.

  • 9 short steps
  • No obligation
  • I reply personally
What happens after you send it
  1. I reply within 1 business dayPersonally, by email or on WhatsApp, whichever you prefer.
  2. A 30-minute call, freeI ask about your business, customers and budget. Beforehand I review your website and ads.
  3. A proposal with a price, in writingWhat I’ll do, by when and for how much. You decide with no pressure.
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