Digital marketing New York
Digital marketing for New York businesses that compete with a hundred others within walking distance. I build the website, run the ads and tune your Google listing so the right block, not the whole city, finds you.
Free: a 30-minute call, an action plan and a price range in writing.
Five boroughs,
five different markets
A plumber in the Bronx and a dentist in Tribeca share a zip code prefix and almost nothing else.
New Yorkers rarely search for a whole city. They type a neighborhood, a subway stop or simply "near me", and Google answers within a few blocks. Your listing has to win that tiny radius.
Lawyers, contractors, clinics and movers all bid for the same busy audience, so a vague campaign burns money fast. Tight keywords, honest landing pages and call tracking matter more than in a smaller metro.
Long Island, Westchester and the New Jersey side behave like separate markets with cars, driveways and bigger homes. Home services there often do better than in the city itself.
Spanish, Chinese, Russian, Polish and Ukrainian are all everyday languages in parts of the city. I write in English and can handle Polish, Russian and Ukrainian; Spanish copy comes from your own team.
Reviews that
win the next customers
Before calling, customers read reviews. I help you collect them and reply in a way that builds trust.
- Review request after the visit
- A reply to every review
- Reviews visible on Maps and in AI
Pick the channel
that fits your block
Web design New York
A fast site on a custom CMS or hand-coded, with a page for each borough or service you actually cover.
Google Ads New York
Campaigns split by borough and hour, with negative keywords that keep tourists and job seekers out.
SEO New York
Google Business Profile, local pages and reviews, so you show up in the map for your few blocks.
Facebook ads New York
Visual offers for restaurants, salons, gyms and events, aimed at people who live or work nearby.
From the first call
to the first report
-
01
Day 1
A 30-minute Zoom
Free and booked in your morning, which is my afternoon in Europe. You tell me which neighborhoods pay the rent.
-
02
Week 1
Audit and plan
I look at your site, listing and any ad account, then send a written plan with prices and deadlines.
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03
Weeks 2–5
Build and launch
A landing page from 10 days, a business site up to 30. Payment in three stages, deadlines in the contract.
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04
Every 2 weeks
Ads review
Search terms, cost per call and budget per borough. A monthly report in plain English.
Digital marketing in New York starts with a smaller map
The biggest mistake I see in digital marketing in New York is treating the city as one market. A bakery in Astoria, a law office near Court Street and an HVAC company on Staten Island have different customers, commutes and search habits. Before spending a dollar I draw your real service area: the boroughs, neighborhoods or suburbs where a customer can actually reach you, or you can reach them, without an hour on the BQE.
With that map, everything gets cheaper. Google Ads only bid where you can deliver. Your Google Business Profile describes the area you truly serve. Website pages talk about Park Slope or Riverdale instead of "the tri-state area".
What usually works for New York small businesses
- Restaurants, cafés and bakeries: a quick site with the menu, hours and ordering link, a strong map listing and Instagram ads around lunch and weekends. More on marketing for restaurants.
- Law firms and accountants: search ads on specific practice areas, careful copy that follows state bar rules on attorney advertising, and a site that answers questions before the first call. See marketing for law firms.
- Contractors and home services in the outer boroughs and suburbs: Google Ads with call tracking plus Local Services Ads where your category qualifies.
- Clinics, dentists and med spas: local SEO with a page per treatment and reviews collected the honest way, since the FTC rule on fake reviews applies to everyone.
Seasons in the city
New York has a strong calendar. January is slow for many retailers and busy for gyms. Summer weekends empty parts of Manhattan as people head to the beaches and upstate, while outer-borough neighborhoods stay steady. The weeks from Thanksgiving to New Year's are the most crowded time for ad auctions. I plan budgets month by month and tell you when it makes sense to hold back.
How remote work goes in practice
I work alone, from Europe, with businesses across the US. My working afternoon overlaps your New York morning, so calls happen before lunch your time and messages on WhatsApp or email get an answer within one business day. You talk to me, not an account manager. The ad accounts, domain and website code are registered in your name from day one, and there is no minimum term on management. If you'd like a full picture before committing, a marketing audit costs $1,900 and leaves you with a written plan you can use with or without me. Prices are in US dollars on the pricing page.
Nearby cities
What New York owners
ask me first
Is New York too expensive for Google Ads?
It is expensive, not impossible. The trick is to stop paying for the whole city. I usually start with the boroughs or neighborhoods where your best customers already live, bid on searches with clear intent, and cut everything else. I recommend a budget of about $1,500 a month or more, paid by you directly to Google.
Do you know New York if you don't live here?
I don't pretend to be local. I study your service area the way any good marketer would: search terms, competitors in the map, reviews and how people describe your neighborhood. You know the streets; I know how Google and Meta decide who gets shown. That split works well.
My customers speak Russian or Polish. Can you help?
Yes. I speak Polish, Russian and Ukrainian as well as English, so I can write ads and pages for Brighton Beach, Greenpoint or Ridgewood businesses in those languages. Spanish and Chinese copy needs to come from your own team or translator; I set up the campaigns around it.
What about ADA website lawsuits in New York?
New York sees a lot of website accessibility demand letters. I build sites with WCAG 2.1 AA in mind: contrast, alt text, keyboard navigation, readable forms. That lowers the risk, but it is not legal advice, so check anything specific with your attorney.
How fast can I get a new site live?
A landing page takes from 10 days and a full business website up to 30 days, after you send the brief and approve the copy. Deadlines go into the written agreement, and late-delivery penalties can be added if you want them.
Which neighborhood
should find you first?
Tell me what you sell and where your customers live. I reply within one business day and we set up a free 30-minute call at a time that suits New York hours.
- 9 short steps
- No obligation
- I reply personally
- I reply within 1 business dayPersonally, by email or on WhatsApp, whichever you prefer.
- A 30-minute call, freeI ask about your business, customers and budget. Beforehand I review your website and ads.
- A proposal with a price, in writingWhat I’ll do, by when and for how much. You decide with no pressure.
What do you need most?