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Case study · Warsaw, Poland · commercial cleaning

Magik Cleaning:
20+ recurring contracts a month

Magik Cleaning Group is a cleaning company in Warsaw, Poland. I set up ads, chatbots and a CRM, and built the website. Today the company has more than 20 recurring contracts a month, mostly office cleaning.

Magik Cleaning Group website home page for a Warsaw cleaning company, built by Tom Goldman
Results

What the system
delivers

Figures from the company's CRM.

Contracts[01]
20+ / month

recurring cleaning contracts, mostly offices.

Channels[02]
4

parts in one system: ads, chatbots, CRM and website.

Project at a glance

In short

  1. Industry

    Commercial and residential cleaning

  2. Location

    Warsaw, Poland

  3. Scope

    Ads, chatbots, CRM, website

  4. Website

    magcleaning.pl

Scope

What I set up

Ads

Campaigns aimed at offices and households looking for cleaners, with the focus on recurring work.

Chatbots

Instant replies to inquiries that gather the details needed for a quote before a person picks up.

CRM

Every request in one pipeline, from first message to signed contract and repeat visits.

Website

A site with a quote calculator, so customers can describe the job and get an answer fast.

Cleaning quote calculator on the Magik Cleaning website that sends inquiries to the CRM

A quote in a few steps: the customer picks a service and the request lands in the CRM

The task

For a cleaning company, one-off jobs pay the bills, but recurring contracts build the business. Magik Cleaning Group wanted a steady flow of inquiries and a way to turn them into regular clients without losing any in the shuffle of calls and messages.

The solution

Ads bring in the inquiries. Chatbots reply right away and collect details such as the type of space and how often it needs cleaning. Everything lands in a CRM, where each request is tracked until it becomes a contract. The website, with its quote calculator, gives customers a quick way to start without a phone call.

The result

The company signs more than 20 recurring contracts a month, mostly office cleaning. Office clients tend to stay, so every new contract is worth far more than a single visit.

Why reply speed mattered

People looking for cleaners often message several companies at once and hire whoever answers first with a clear price. Chatbots answering in seconds, plus a CRM showing who still needs a follow-up, mean fewer inquiries go cold while crews are out on jobs.

What a US cleaning company can take from it

The project is in Poland, but American janitorial and residential cleaners compete the same way: on speed, clarity and repeat business. If you text leads back automatically in the US, get consent and follow TCPA rules. See marketing for cleaning companies, how I run Google Ads management and how chatbots connect to a CRM. For comparison, look at the Sunline Cleaning website in Winnipeg, Canada.

Services used

What this
project included

Turn inquiries into
recurring contracts

Tell me what kind of cleaning you do and how leads reach you now. I'll show you where ads, chatbots and a CRM would help most.