Contacts scattered everywhere
Part of the list sits in the POS, part in a booking app, part in an old spreadsheet. Nobody knows which addresses are current or who asked to stop hearing from you.
Data
Email · SMS · automation · CAN-SPAM
Email marketing
Email marketing
services
Email marketing services for owners who already have customers and would like them to come back without a reminder from you. I organize the list, set up sign-up forms and write the emails that go out for coffee shops and bakeries, so repeat business runs on a schedule instead of on good intentions.
Free: a 30-minute call, an action plan and a price range in writing.
Does this sound like you?Why your customer list
Why your customer list
earns nothing yet
Almost every owner I talk to has a pile of customer emails somewhere. Hardly anyone mails them on a regular rhythm.
A Black Friday email, then silence
One promo a year teaches customers to ignore you. When the next message finally goes out, inbox providers treat the cold list with suspicion.
RhythmWorried about doing it wrong
Spam rules, unsubscribe links, a postal address in the footer. Owners who are unsure often send nothing, which is safe and also pays nothing.
Rules
How it works
An email series
An email series
that works for you
After signing up, customers get the next messages at the right moment, and you see what they opened and clicked.
- Welcome and tips
- An offer on the right day
- Reminder about the next appointment
Behind the workOne marketer,
One marketer,
12+ years, no hand-offs
Your email program connects to the website, the ads and the CRM, and I build all of them, so nothing gets lost between vendors.
Experience[01]
12+
years in marketing for service companies, stores and course businesses.
Clients[02]
100+
businesses served so far, in Canada, Poland and one in Vietnam.
CRM[03]
20+
CRM implementations, which is usually where a tidy email list begins.
Repeat clients[04]
70%
of clients come back to me for their next project.
Parts of the serviceStart with the piece
Start with the piece
that pays first
An online store with steady orders usually begins with automated flows. A salon, clinic or contractor often gets more from reminders and a monthly newsletter.
ProcessFrom a messy list
From a messy list
to regular sends in 5 steps
How long
A basic setup with a welcome flow and one newsletter template usually takes two to three weeks, depending on how fast I get access and your input.
List reviewI find out where your contacts live, how each group was collected and who has unsubscribed or bounced over the years.
Platform choiceKlaviyo, Mailchimp or another sender, chosen for your size and budget and opened in your name, with you as the owner.
Sign-up pointsForms on the website, at checkout and at the front desk, with clear wording about what people will receive.
Flows and templatesA welcome series and a post-purchase follow-up go live first, then a reusable layout for newsletters.
Send and adjustA sending calendar, a short monthly report in plain English and changes based on what customers actually click and buy.
PriceEmail marketing
Email marketing
prices
Email and SMS projects are priced individually after a short call: a 400-contact list for a dental office and a store with 40,000 subscribers are not the same job. All prices are in US dollars.
■ Email setup and campaigns[01]
Quote after a call
Scope and price fixed in writing before I start.
- List review and cleanup
- Platform set up in your name
- Welcome and follow-up flows
- Newsletter template
Consultation[02]
$65 USD/h
For owners who send their own emails and want an experienced reviewer.
- Your list and flows reviewed
- CAN-SPAM and unsubscribe questions answered
- Call recorded if you want
First call[03]
Free 30 min
Your list, your goals and whether email is the right next step.
- Nothing to sign
- Zoom in your time zone
You pay the email platform's subscription directly, so the account and the list always stay with you.
Comparison
Me, an email agency
Me, an email agency
or your own evenings?
| Working with me | Email agency | DIY | |
|---|---|---|---|
| Who does the work | I do, start to finish | Often a junior on the team | You, late at night |
| Linked to ads and CRM | Yes, same person sets them up | Sometimes, another department | Rarely |
| Account ownership | Yours | Sometimes the agency's | Yours |
| Sender authentication and unsubscribes | Set up before sending | Depends | Often missed |
| Commitment | No minimum, one month's notice | Often 6 to 12 months | None |
What email marketing services cover
Most of what good email marketing services deliver is invisible to your customers. Sign-ups need to be collected honestly, stored in a single place, sorted into groups that make sense and mailed when the timing fits. Get that groundwork right and writing a newsletter becomes the simple part. Skip it and the best email you ever wrote ends up with people who have forgotten you, or in the spam folder.
I handle every layer personally, from the platform and sign-up forms to sender authentication, automated flows, templates and copy. Since I also build websites and CRM systems, your list is wired into the rest of the business: a booking, an estimate request or an online order can send the right email on its own, with no spreadsheet exports in between.
Why email still earns money for small businesses
Ads rent attention by the click. Email reuses attention you already earned. Someone who ordered a birthday cake, booked a massage or had an AC unit serviced is far more likely to buy again than a stranger on Instagram, and a useful email costs a fraction of a cent to send.
Expect no miracles from me, just honesty. Email pays best when customers buy again and again or think for a while before buying: restaurants, salons, clinics, shops, schools, home services with yearly maintenance. A roofer who sells one roof per household every twenty years gets more from email through referrals and reviews than through direct sales, and I will say so on the first call.
CAN-SPAM in plain English
The federal CAN-SPAM Act covers commercial email in the US. Unlike some countries, it does not require prior consent for most business email, but it does set firm rules for every message:
- Honest headers and subject lines. The From name, reply address and subject must not mislead.
- Who you are and where. Each email identifies your business and includes a valid physical postal address.
- A working way out. Every message offers an unsubscribe, and opt-outs must be honored within 10 business days. Good platforms do it instantly.
Penalties are set per email, so a sloppy setup gets expensive fast. Texting is a different story with much stricter consent rules, which I cover on the SMS marketing page. For a longer walk-through, read my article on CAN-SPAM email rules. None of this is legal advice; for edge cases, check with your attorney.
Inbox placement comes before copy
Since 2024, Gmail and Yahoo expect bulk senders to authenticate their domain with SPF, DKIM and DMARC, keep spam complaints low and offer one-click unsubscribe. Without that groundwork, a perfectly legal email may never reach the inbox. I set up those records on your domain before the first send and warm up a new sender gradually, so deliverability does not depend on luck.
A sensible order to start
For most businesses I suggest this sequence:
- Tidy up the list and the sign-up form. Know who is on the list and how they joined before anything goes out.
- Email automation. A welcome series and a post-purchase follow-up work every day without you.
- Newsletters. One or two a month with news, seasonal offers and useful tips.
- Texts for reminders and short, time-sensitive notes, if your customers prefer them and have opted in.
If you are still choosing a tool, my page on Klaviyo and Mailchimp setup compares the usual options.
Mistakes I see most often
Buying a list, which ruins your sender reputation and almost never sells. Sending nothing but price cuts, which trains customers to wait for the next one. Building each email as one big image that phones clip and spam filters distrust. Forgetting the postal address in the footer. And judging success by open rate, when the number that matters is bookings and orders.
How working together goes
It starts with a free 30-minute call on Zoom, usually in the US morning, which is afternoon for me in Europe. I look at your list, site and sales, then send a written quote with scope and deadlines. Every account is opened in your name. If email should feed a proper sales pipeline later, the CRM brief is the next step; if you are still weighing budgets, my article on email marketing cost lists the usual line items.
FAQ
Questions about
Questions about
email marketing
How many contacts do I need before email marketing makes sense?
Fewer than you might expect. A restaurant or a physical therapy practice with a few hundred real customers who know the business can fill extra tables or appointment slots every month. A clean, permission-based list and a steady schedule matter more than size. If your list is too small to bother with yet, I will say so on the first call.
Can I email people who bought from me in the past?
In the US, commercial email works on an opt-out model under CAN-SPAM, so past customers can usually be emailed as long as every message is honest, identifies your business, includes a postal address and offers a working unsubscribe. Good practice goes further: I mail people who actually know you and remove anyone who stops engaging. Check with your attorney for anything unusual.
Do you write the emails as well?
Yes. I write the copy, build the layout and schedule the sends. You approve every email before it goes out, at least for the first months. Some owners later prefer to write their own newsletter and leave me the automated flows, segments and reporting, and that split works fine.
Which email platform will you use?
Whichever suits your business. Klaviyo is often the strongest choice for online stores, while Mailchimp or a similar tool covers most service businesses. If you already pay for a platform that works, I keep it. The account is always registered to you and you pay the vendor directly.
Can you write emails in Spanish for my customers?
No. I write in English, and I do not translate or run campaigns in Spanish. If part of your list prefers Spanish, the copy has to come from your own team or a translator. I can build the template and segment so each group gets the right version, but the Spanish text itself stays outside my work.
How will I know email is paying off?
You get a short report every month: delivered, opened and clicked, what was booked or sold from email, and how the list grew. I measure revenue in your store or CRM where possible instead of guessing from opens, which have been less reliable since Apple added mail privacy protection.
Free 30-minute call
What could your customer
What could your customer
list bring in?
Tell me roughly how many contacts you have, where they are stored and what you sell. I reply within one business day with a suggested first month.
- 9 short steps
- No obligation
- I reply personally
- I reply within 1 business dayPersonally, by email or on WhatsApp, whichever you prefer.
- A 30-minute call, freeI ask about your business, customers and budget. Beforehand I review your website and ads.
- A proposal with a price, in writingWhat I’ll do, by when and for how much. You decide with no pressure.
Email and SMSStep 1 of 9
Do you have a customer contact list?