AI search
visibility
AI search visibility is about whether ChatGPT, Google's AI Overviews, Copilot and Perplexity mention your business when someone asks them for a recommendation. Nobody controls those answers, but they draw on the same things good SEO builds: clear pages, consistent listings, real reviews and mentions on sites people trust. I work on all of them.
Free: a 30-minute call, an action plan and a price range in writing.
Five signals
I work on
AI assistants combine what they find in search results, listings and reviews. These are the parts a business can influence.
Pages that say plainly what you do, where, for whom and roughly at what price, in the first lines, not buried under slogans.
The same name, address, phone, hours and services on Google, Apple, Bing, Yelp, the BBB and industry directories.
Reviews that mention specific services and places give AI tools material to quote. Ask for detail, never script it.
Local news, associations, partners and comparison lists where your business appears by name.
Schema markup describing the business, services and FAQs, so machines read the facts without guessing.
How I approach
AI visibility
Part of SEO,
not a separate trick
Prices in US dollars. AI visibility shares its foundations with SEO, so I handle them together.
Ongoing SEO including monthly AI answer checks and the fixes they reveal.
- AI answer baseline
- Pages rewritten for direct answers
- Listings and structured data
- Monthly recheck in the report
- No minimum term
A screen-share session where we test AI answers for your business together.
- Live check in several tools
- List of fixes
- First 30 minutes free
How AI search changes the path to a customer
A few years ago, someone looking for a roofer typed a query, scanned ten blue links and the map box, then called. Today a growing number of people ask ChatGPT, read Google's AI Overview or ask Copilot in Windows, and get a short answer with two or three names. If your business isn't one of them, you may never be considered.
AI search visibility is the work of making your business one of those names more often. It isn't a separate trick bolted onto SEO. AI tools take a lot of their information from search results, business listings, review sites and other well-known sources, so the foundations are shared. What changes is the emphasis.
What AI answers tend to favor
Without pretending anyone knows the exact recipe, a few patterns are clear from testing:
- Clear, direct statements. A page that says "I install residential solar systems in Sacramento and nearby counties, typically in two to three days" is easier to quote than one that opens with a slogan.
- Consistency. When your website, Google Business Profile, Bing Places, Apple Business Connect, Yelp and the BBB all describe the same business with the same details, AI tools are more confident about you.
- Third-party mentions. Local news, association directories, "best of" lists and partner sites mentioning you by name.
- Reviews with detail. "They replaced our water heater the same afternoon" says more than five stars and "great".
- Up-to-date information. Old hours, discontinued services and outdated prices tend to get repeated, which is worse than saying nothing.
What I change on your website
On service pages, I move the essential facts to the top: what, where, for whom, how much and how fast. I add FAQ sections built from questions your customers actually ask, with short, specific answers. I add structured data describing your business and services, and make sure your About page shows who runs the business and why they're credible. These changes also help regular SEO content perform better, which is the point: one piece of work, two benefits.
Listings matter more than many owners think
Bing powers parts of several AI tools, so Bing Places is no longer optional. Apple Business Connect feeds Apple Maps and Siri. Yelp and the BBB are widely read. Keeping all of them accurate is part of local SEO, and it is often the quickest improvement available. The guide to Apple Business Connect and Bing Places explains why these two are so often forgotten.
Measuring something that keeps changing
AI answers vary with wording, location and the day. I don't pretend to measure them with false precision. Each month I ask a fixed set of realistic questions in several tools, record which businesses appear and which sources are cited, and note changes. Over time that shows whether you appear more often and which sources the tools rely on in your niche. Traffic from AI tools also shows up in GA4 as referrals from sites like chatgpt.com, and I include that in the report.
Honest expectations
If someone promises your business will be "the answer in ChatGPT", be skeptical. These systems change often and nobody outside the companies controls them. What is realistic is steady improvement in how clearly and consistently your business is described across the web, which helps AI answers, ordinary search and the customer who checks you out before calling. For a deeper look, read how to get your business recommended by AI assistants, or see the full scope of my SEO services.
More on
AI and search
AI search
questions
Can you get my business recommended by ChatGPT?
Nobody can make that happen on demand. AI tools generate answers from many sources, and results vary by wording, location and time. What I can do is make your business easy to find, understand and trust across the sources those tools draw on. That raises the odds, and the same work helps ordinary search.
Is this different from SEO?
Mostly it is SEO with extra attention to clarity and consistency. AI answers lean on pages that rank well, on listings like Google Business Profile, Bing Places and Yelp, and on mentions in trusted sources. Some details matter more, such as direct answers and structured data, so I check AI tools separately every month.
Do AI Overviews take traffic away from my site?
For simple questions, often yes: people read the answer and don't click. For local services and purchases, people still need to call, book or visit. Being cited in the overview keeps your name in front of them, which is why direct, quotable answers on your pages matter.
Which AI tools do you check?
ChatGPT, Google AI Overviews and AI Mode, Microsoft Copilot and Perplexity, using the questions real customers would ask, such as the best roofer in a given suburb or how much a service costs nearby. I record who gets mentioned and which sources are cited.
Is this the same as a chatbot on my website?
No. This page is about being mentioned in other people's AI tools. A chatbot answers questions on your own website. Both are useful, and I cover the second under AI assistants.
Find out what
AI tools say about you
Send your business name and the main service you sell. I'll ask a few AI tools the questions your customers ask and reply within one business day with what I found.