[01]
A brief
What you sell, to whom, and what a good customer is worth. The brief forms walk you through it.
Process · contract · payments
How I work
How I work
with clients
Here's how I work with clients, from the first message to the tenth monthly report: what goes into the contract, how payments are split, how we handle the time difference and what I'll ask of you. Nothing hidden for month two.
From first message
to ongoing management
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01
Step 1
Inquiry
You send a message or one of the briefs. I answer within one business day.
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02
Step 2
Intro call
Free, 30 minutes on Zoom, usually in your morning. Goals, budget, timing and whether I'm the right fit.
-
03
Step 3
Audit and strategy
I study your site, ads, Google Business Profile and local competitors, then draft a plan.
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04
Step 4
Proposal call
Scope, deadlines and price, walked through on screen so you can question every line.
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05
Step 5
Agreement and deposit
A written contract with dates. The first installment starts the clock.
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06
Step 6
Build and handover
Work, review, revisions, launch. The final payment comes after you accept it.
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07
Step 7
Ongoing management
Ads tuned every two weeks, a report each month, cancel any time with a month's notice.
In writing
What the contract
What the contract
spells out
Scope and dates
What I deliver and when. A landing page from 10 days, a large website within 30 days, a CRM in 15.
Payment schedule
30% to start, 40% at the midpoint, 30% at handover. Ongoing work can run as a monthly subscription.
Three revision rounds
Included in every project, together with post-launch support and training for whoever edits the site.
Late-delivery penalties
Written in on request. I plan deadlines with a margin, so I'm comfortable signing them.
Ownership
Ad accounts, domain, analytics and website code are registered to your business.
Exit terms
Management has no minimum term. One month's notice and we're done, with everything staying in your hands.
Your sideFour things
Four things
I'll need from you
[02]
Access
Logins for your domain, current site, ad accounts and analytics, or permission to open new ones in your name.
[03]
Quick answers
When I ask something, a reply within a day or two keeps the schedule. Every day of waiting moves the deadline too.
[04]
Copy sign-off
I write the text; you confirm the facts about your business, prices and licenses before it goes live.
Why everything is on paper
Almost every falling-out between an owner and a marketer traces back to something that was never written down: a date, a revision, who controls the ad account. So before I start, it goes into a written agreement: scope, deadlines, payment stages and, if you want them, penalties for late delivery. It protects you, and it keeps me honest about what I promised.
Direct line, no account manager
You message me on WhatsApp, Telegram or email, and we jump on Zoom when talking is faster than typing. Replies come within one business day. Since I work remotely with businesses across the US, calls go in your morning, Eastern through Pacific, which lines up with my afternoon in Europe. If you've worked with an offshore contractor who vanished for a week at a time, the difference shows within the first month.
After launch day
A website isn't finished when it goes live. I stay on for support and show you or your staff how to edit pages in the panel. For campaigns, I review search terms, placements and cost per lead every two weeks and send a monthly summary. To see what each step costs, check the pricing overview or the separate advertising pricing.
Where to begin
If you know what you need, the website brief, ad campaign brief or CRM brief saves us a round of questions. If you're unsure, book a free consultation and we'll sort out the order together. You can also read more about me first.
FAQ
Questions
Questions
about the process
How long before the actual work starts?
Usually about a week. The intro call can happen a day or two after your message, the audit and proposal follow within days, and once the contract is signed and the deposit paid, the deadlines in it start running.
What if I don't like the design?
Three rounds of revisions are included. Most feedback lands in round one, once you see the real layout with your own photos and copy. Changes outside the agreed scope get priced before I do them, never added to the invoice afterwards.
What does a monthly report look like?
One or two pages in plain English: how many inquiries came in, what each cost, what I changed and what's next. Campaigns get reviewed every two weeks in between, and you can ask for any number at any time.
How do you handle the time difference?
I schedule calls in your morning, which is afternoon where I am. Eastern and Central clients get the widest choice of times; Pacific clients usually pick an early slot. Messages get answered within one business day either way.
Send me
your brief
The more I know upfront, the faster you get a scope and a firm price.