Advertising
management pricing
Advertising management pricing for Google Ads, Facebook and Instagram, plus SEO. What you pay me covers building and running the campaigns; what you pay for clicks is charged by the platform itself, to an account that belongs to your business.
Pick a platform,
or both
Prices in US dollars, final. One-time setup plus a monthly fee; no minimum term.
Search, Maps and remarketing. Setup $600 one-time.
- Account, keywords, negatives
- Call and form conversion tracking
- Report every 2 weeks
Facebook and Instagram. Setup $600 one-time.
- Pixel and events
- Creative testing
- Report every 2 weeks
Both platforms under one budget logic. Setup $1,100 one-time.
- Shared audiences and remarketing
- One report for both
- Budget shifted to what works
Local SEO, Google Business Profile and service pages.
- Monthly work plan
- Monthly report
Google Ads
or Meta ads?
| Google Ads | Meta ads | |
|---|---|---|
| How it works | Ads shown to people searching | Ads shown to people scrolling |
| Best for | Urgent and planned services people look up | Visual products, events, new offers |
| First leads | Often within days | Often within days, with more testing |
| Main cost driver | Click prices in your niche and area | Creative quality and audience |
| Setup | $600 | $600 |
| Management | from $1,000/month | from $600/month |
What advertising management pricing covers
Running ads means paying two different parties. I'm paid for labor: the account build, keyword and audience choices, ad copy, conversion tracking and the weekly work of improving results. The platform is paid for the clicks or impressions themselves. Because the two never mix, you can always tell which dollars went to Google or Meta and which came to me.
Setup is a one-time job: $600 for Google Ads, $600 for Meta ads, or $1,100 for both together. Management is monthly: from $1,000 for Google, from $600 for Meta, or $1,400 for both. "From" covers a typical small business account; a large account with many locations or a big product catalog may cost more, and you'll hear the number before anything starts.
What the monthly fee buys
- Search term reviews and negative keywords, so money isn't spent on irrelevant clicks.
- Bid and budget changes based on real conversions, not just clicks.
- New ad copy and creative tested every month.
- Checks that tracking still records calls, forms and purchases.
- A report every two weeks with inquiries, cost per inquiry and what I changed.
- A direct line to me on WhatsApp, Telegram, Zoom or email, with replies within one business day.
Tracking comes before ads
Running ads without tracking is guessing with money. If your site doesn't yet record forms, calls and purchases, analytics setup costs $550 and covers GA4, Tag Manager and pixels. Healthcare businesses should be careful with pixels on patient-facing pages because of HIPAA; talk to your compliance advisor before tracking those pages.
US advertising rules worth knowing
Some industries face extra rules. Google restricts healthcare and medicines ads, and addiction treatment and online pharmacies need LegitScript certification. Meta's special ad categories limit targeting for housing, employment, credit and financial products, and politics, and real estate ads must respect Fair Housing rules. Attorneys follow their state bar's advertising rules. I set campaigns up within those limits; the legal judgment stays with your attorney.
Ads plus a website
If the landing page is weak, ads simply buy expensive visitors. The Growth package, from $3,950, combines a business website, Google Ads setup and analytics. See website pricing and the full price list. For a wider view of what clicks cost, my article on Google Ads costs in the US walks through the main factors.
Advertising pricing
questions
Do you handle the money I spend on clicks?
Never. Google and Meta charge the card on your own account, and my invoice covers only setup and management. You can open the billing page any day and see exactly what the platform spent; none of it flows through me, so there's nothing to mark up.
How much ad budget do I need?
I recommend about $1,500 a month as a practical minimum. Clicks in many US niches, such as legal, home services and healthcare, are expensive, and smaller budgets collect data too slowly. The right figure depends on your industry, area and margins; we work it out on the first call or in the strategy.
Is there a contract?
Yes, a written one, with no minimum term. Management can be canceled with one month's notice. The ad accounts are registered in your name, so if you leave, you keep the whole history.
My campaigns are losing money. Can you step in?
Yes, rescues are common work for me. First I go through the account and the tracking to find where money leaks, then I repair the structure and take over management. When the account is beyond repair, the rebuild costs the same as a fresh setup.
What about TikTok, LinkedIn, Microsoft Ads or Local Services Ads?
TikTok, LinkedIn, Pinterest and Microsoft Ads are quoted individually after a short call; TikTok and LinkedIn I deliver with a trusted partner, with the contract and communication staying with me. Google Local Services Ads can be part of Google Ads work where your category and city qualify.
Get a quote for
your campaigns
Fill in the short ads brief. I reply within one business day with a price and a first view of your account. Or book a free 30-minute call.