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Calculator · USD · one-time and monthly

Marketing cost
calculator

A marketing cost calculator that runs on my actual published rates. Pick the services you're weighing up, read off a one-time total and a monthly total in US dollars, and send me the list when you want a firm quote.

Calculator

Tick the services,
see the cost

US dollar starting prices. Recurring services are summed in their own total.

One-time
0 USD
Monthly
0 USD

Think of the result as a floor: "from" items can grow with scope, and the binding figure comes in writing before you sign. Ad spend sits outside these totals; Google or Meta charge it to you directly, and around $1,500 a month is a sensible minimum in most US niches.

Ask for an exact quote→

Email me this result

Examples

Three common
combinations

Worked out from the starting prices above. Add your ad spend on top.

Service business[01]

Website
+ Google Ads

Business website from $2,800, Google Ads setup $600 and analytics $550. Then Google Ads management from $1,000 a month.

Pricefrom $3,950 + from $1,000/mo
Salon or studio[02]

Landing page
+ Meta ads + bot

Landing page from $1,000, Meta ads setup $600 and a chatbot $1,900. Then Meta ads management from $600 a month.

Pricefrom $3,500 + from $600/mo
Lead handling[03]

CRM + bot
+ analytics

Ready-made CRM setup $3,000, chatbot $1,900 and analytics $550. No monthly fee to me; the CRM license goes to the vendor.

Price$5,450 one-time

Using the marketing cost calculator

The marketing cost calculator keeps two running sums as you tick boxes. One collects one-off work like a website build or an ad account setup. The other collects recurring services like SEO or campaign management. Every number is in US dollars and comes straight from my published list; for "from" items it uses the entry price.

A couple of shortcuts help. Running ads on both Google and Meta? Choose the combined lines rather than the single-platform ones: $1,100 to set up both and $1,400 a month to run them. Not sure what belongs on your list at all? Tick the audit and strategy and leave the rest blank; the plan will tell you.

Costs that sit outside the totals

  • Click and impression costs, which Google or Meta bill to your card.
  • CRM subscriptions for HubSpot, Pipedrive or Zoho, which the vendor bills.
  • Hosting and domain, arranged per project.
  • Services priced after a call, listed in the questions above.

Turning a number into a contract

When the rough total looks right, send it through the contact page or grab a free consultation. I reply with a written scope and price. Build projects are split into 30/40/30 payments, and recurring services can stop any month. For a line-by-line explanation of each item, see the main pricing page, website pricing and advertising pricing.

FAQ

Calculator
questions

How close is the estimate to the real price?

Lines with a fixed price, like the strategy, the chatbot or a Google Ads setup, are exactly what you'll pay. Lines marked "from" show the minimum for an ordinary scope; a larger site or account lands higher. After a short call I send the binding figure in writing.

Where is the ad spend?

Not in the calculator, on purpose. Google and Meta bill your card directly in accounts that belong to you, so I never handle that money. Budget roughly $1,500 a month or more on top of these totals, since click prices in many US markets are high.

Is a package cheaper than ticking the same items?

No, the numbers are identical. Start, Growth and Complete just bundle the most common combinations so you don't have to assemble them. If your needs differ, building your own selection here gives the same prices.

Why can't I find TikTok, email or branding here?

Those depend too much on the details to publish one number. The same goes for Pinterest, LinkedIn and Microsoft Ads, Amazon and Walmart, server-side and call tracking, Conversions API, e-commerce analytics, voicebots, creative and social media management. Each gets a quote after a short call.

Make the estimate
official

Send your selection and two or three lines about the business. You'll get a firm price within one business day, or we can talk it over on a free 30-minute call.