01
Five versions of the logo
A different file on the van, the website, the invoice and the Facebook page. Customers are not sure it is the same business.
Name · logo · identity · guidelines
Branding for
Branding for
small business
Branding for small business that earns its cost: customers remember you, trust you sooner and stop treating you as the cheap option. I plan your name around how you actually sell, then make sure the brand shows up the same way on your website, ads and storefront.
Free: a 30-minute call, an action plan and a price range in writing.
Sound familiar?When your brand
When your brand
holds you back
02
A name nobody can find
Generic words, odd spelling, or the same name as three other firms in the state. Search results send people elsewhere.
03
Priced like the cheap option
Your work is better than competitors', but your look says "budget". So people expect budget prices.
04
You have outgrown it
The brand was made for a one-person startup. Now you have a team, new services and bigger clients.
How it works
One brand
One brand
from logo to ads
Logo, colors and typeface come together into a system that works on your website, in ads and on your sign.
- Logo in several versions
- Palette and typography
- Social media templates
Behind the brandingBranding from someone
Branding from someone
who builds the rest
Branding earns its cost only in use, on pages and in ads. Those are what I build day to day.
Websites[01]
70+
full business websites built
Landing pages[02]
200+
landing pages launched
Clients[03]
100+
businesses served
Experience[04]
12+
years in marketing
Choose what you needBranding services,
Branding services,
one by one
Some businesses need everything from a name up. Most need one or two pieces done properly.
ProcessHow a brand
How a brand
gets built
Who does what
I deliver branding with a trusted design partner. The brief, direction, approvals and contract stay with me, so you deal with one person.
Discovery callYour customers, competitors, prices and plans for the next few years, on a free 30-minute Zoom call.
Brand briefA short written brief: who you serve, how you want to be seen, what to avoid. Approved before any design.
ConceptsTwo or three directions shown on real uses: a phone profile picture, a sign, a business card, an ad.
RefinementOne direction developed, with up to three rounds of revisions.
DeliveryFiles in every format, a usage sheet or full guidelines, and templates for daily use.
PricingWhat branding
What branding
costs
Prices in US dollars. Branding is quoted individually: a logo refresh and a full identity with a new name are very different projects.
■ Branding project[02]
Individual quote
Name, logo, identity or guidelines, scoped after the call.
- Written brief and timeline
- 3 rounds of revisions
- All files and rights in your name
- Staged payments
Business website[03]
from $2,800 USD
The new brand applied to a site I build, hand-coded or on a custom CMS.
See business websites→
Compare
Three routes
Three routes
to a new brand
| DIY tool or design contest | Big branding agency | Me plus a design partner | |
|---|---|---|---|
| How it begins | Pick a template you like | Weeks of workshops | A short brief on customers and price position |
| How unique the result is | Often shared with other firms | Very | Original concepts made for you |
| Built for your ads and site | Seldom | Handled by another team | Yes, I build and run those myself |
| Ownership of files | Can be murky | Normally yours | Transferred to you in writing |
| Your contact | A chatbot or an anonymous designer | An account manager | Me, the whole way |
Branding that
pays for itself
Branding for small business is about trust and price
For a small business, branding is not about awards or abstract brand values. It decides two practical things: how quickly a stranger trusts you, and what price they expect to pay. A plumber whose van, invoice, website and Google profile all look the same and look professional can charge more than one whose logo was made in ten minutes. A bakery with a distinctive look gets remembered and recommended by name.
Good branding also makes every later marketing dollar work harder. Ads are recognized faster, the website looks credible, and the sign above the door does some of the selling.
What a brand actually includes
People often say "branding" and mean "logo". A working brand for a small business usually has:
- A name that is easy to say, spell, search and protect. See business naming.
- A logo in several versions that work from a tiny app icon to a storefront sign. See logo design.
- A visual identity: colors, fonts, photo style and patterns. See visual identity.
- Brand guidelines so anyone who touches the brand uses it the same way. See brand guidelines.
- Everyday applications: business cards, signs, vehicle graphics, social templates. See print design.
Not every business needs every piece right now. A new sole proprietor needs a solid logo and basic colors. A company opening its third location needs guidelines, or each site will drift.
Strategy before design
The most common branding mistake is starting with sketches. Before any design, I want to know who your best customers are, who you lose deals to, what price position you are aiming for, and where the brand will appear most. A brand for a premium kitchen remodeler should feel nothing like one for a budget moving company, even if both like the color blue.
That thinking goes into a short brief you approve. If the wider picture is unclear, for example you are not sure which customers to target, a marketing audit can answer that first.
Designed for real use
A logo that only looks good large on a white presentation slide is a problem. The brand gets tested on the places it will live: a profile picture at 32 pixels, a Google Business Profile listing, a favicon, an embroidered shirt, a yard sign seen from a moving car, an Instagram ad. Colors are checked for contrast so text stays readable, which matters for accessibility on your website as well.
Because I build websites and run ads myself, the brand is planned with those in mind from day one. When the identity is done, I can apply it to a new business website without a second round of interpretation.
US specifics worth knowing
A business name in the US touches several separate systems: your state's business entity records, any assumed name or DBA filing at state or county level, federal trademarks at the USPTO, domain names and social handles. Being registered with your state does not give you trademark rights across the country, and another company may already use a similar name in your industry elsewhere. I run basic checks and recommend a trademark attorney for clearance and filing on anything you plan to build on for years.
For businesses serving several language communities, the visual identity is built to work with longer text in other languages, while the copy in those languages comes from your own team or translator.
What branding will not do
A new logo will not fix a poor product, slow follow-up or a website that hides the phone number. Rebranding alone rarely brings more inquiries. It raises the ceiling: the same ads, site and reviews work better under a brand that looks established. That is why I usually suggest branding alongside, or just before, work on the channels that bring customers.
How the work is delivered
Branding design is delivered with a trusted design partner. I run the discovery, write the brief, lead the creative direction, check everything against your marketing and remain your single contact. You get a written agreement with deadlines, staged payments, and all files and rights in your name at the end.
Questions
Branding FAQ
Do you design the logo yourself?
Branding design is done by a trusted design partner I have worked with for years. I write the brief, lead the direction, review every concept against how the brand will be used in ads and on your site, and stay your only contact. The contract, deadlines and approvals are with me.
How long does a branding project take?
A logo with a basic usage sheet often takes three to five weeks. A full identity with guidelines takes longer, and adding naming adds research time. Most delays come from waiting for feedback, so review dates go into the agreement.
Do I own the logo and files?
Yes. Once the project is paid, you get the final files in every format and the rights are transferred to you in writing. Fonts and any stock elements are chosen with licenses that allow business use, and I list them so nothing surprises you later.
Should branding come before the website?
Ideally, yes, or at the same time. Building a website on a brand you plan to change soon means paying for parts of it twice. If budget is tight, a clean logo and basic color and font choices are enough to start; the rest can grow later.
Can you register my trademark?
No, that is legal work. I check that names and marks are not obviously taken, but a proper clearance search and filing with the US Patent and Trademark Office should go through a trademark attorney. I can prepare the files and descriptions they will ask for.
Do you create Spanish-language brand materials?
Not the wording. The visual identity works in any language, and layouts can be designed with room for Spanish text. The Spanish taglines and copy themselves should come from your own team or a translator, and I can check the name for unfortunate meanings with a native speaker you trust.
Next step
Tell me about
Tell me about
your business
Describe what you sell, who buys it and what feels wrong with your current look. I reply within one business day.
- 9 short steps
- No obligation
- I reply personally
- I reply within 1 business dayPersonally, by email or on WhatsApp, whichever you prefer.
- A 30-minute call, freeI ask about your business, customers and budget. Beforehand I review your website and ads.
- A proposal with a price, in writingWhat I’ll do, by when and for how much. You decide with no pressure.
BrandingStep 1 of 9
What do you have today?