Boreal Kitchens:
200 keywords on page one
Boreal Kitchens & Cabinetry designs and builds custom kitchens and cabinetry in Edmonton, Canada. I built the website and set up ads, chatbots, a CRM and SEO around it. Today 200 keywords put the site on page one of Google in Canada, so homeowners find the company while they're still planning.
What the project
has delivered so far
Google positions move over time; this figure is from November 2026.
on page one of Google in Canada.
parts working as one system: website, ads, chatbots, CRM and SEO.
In short
Industry
Custom kitchens and cabinetry
Location
Edmonton, Alberta, Canada
Scope
Website, Google and Meta ads, chatbots, CRM, SEO
Website
What I built
and set up
Business website
A page for every kitchen and cabinetry service, written around the phrases homeowners actually type into Google.
SEO
Service and location pages, technical groundwork and content that now holds 200 keywords on page one.
Google and Meta ads
Paid campaigns aimed at homeowners actively planning a kitchen, running next to organic traffic.
CRM
Every inquiry lands in one pipeline, so no quote request slips through between calls and messages.
Chatbots
Automatic replies that answer first questions and collect details while the team is busy in the shop.
Inside the Boreal Kitchens website: service pages that answer what homeowners search for
The task
A custom kitchen is a big, carefully considered purchase. Homeowners research for weeks, compare cabinet makers and scroll through hundreds of photos before they call anyone. Boreal Kitchens & Cabinetry needed to be visible during that research phase and to make getting in touch easy once a homeowner was ready.
The solution
I built a website with a separate page for each service, so Google could match the site to specific searches instead of one generic “kitchens” query. On top of it came SEO, Google and Meta ads for people already planning a remodel, chatbots that answer first questions, and a CRM that keeps every inquiry in one place with its status.
The result so far
200 keywords now rank on page one of Google in Canada. Rankings change over time, so I track them regularly rather than treating this as a finished job.
What carries over to a US business
This project is in Canada, not the US, but the logic transfers directly to an American cabinet shop or kitchen remodeler: one page per service, ads aimed at people already planning, and a CRM so no estimate request goes cold. In a US metro the competition usually includes big-box home improvement stores and national franchises, which makes specific service pages and fast follow-up even more important.
What's next
The work continues with SEO and ads. If you run a cabinetry, millwork or remodeling business, see how I approach marketing for kitchen and cabinetry companies or what a business website with me costs.
What this
project included
Let's get you found
while customers plan
Tell me what you build and where. On a free 30-minute call I'll show you what your customers search for and where you stand today.