Gładko Tnący Barber:
from 3 to 9 locations
Gładko Tnący Barber is a barbershop chain that started in Żywiec, Poland. I built the website with booking for each location, plus a CRM, ads and a chatbot. In two years the chain grew from 3 to 9 locations, and it ranks in the top 1 to 3 on Google and Maps for “barber + city”.
Two years
of growth
Figures from the chain's own records and Google search results.
barbershops in two years.
positions 1 to 3 for “barber + city” searches.
separate booking calendar for every location.
In short
Barbershops, multi-location
Żywiec and other towns in Poland
Website, booking per location, CRM, ads, chatbot
What I built
for the chain
One brand site where every location has its own page, so a new shop goes live without rebuilding anything.
Customers choose their shop first, then book there. Each location runs its own schedule.
Customer data and visit history in one system across all locations.
Campaigns for each town, so a new shop gets customers in its very first weeks.
Answers common questions and points people to booking at any hour.
Choosing a location: every barbershop has its own booking
The task
A barbershop chain that keeps opening new shops faces a specific problem: each new location needs customers fast, and every booking has to land at the right shop. Calls and messages to one central number stop working beyond a few locations.
The solution
I built the website so every location is its own entry point with its own booking. A CRM holds customer data across the chain, ads run for each town, and a chatbot handles the questions that used to interrupt barbers mid-cut. When a new shop opens, it gets a page, a booking calendar and a campaign on the same structure as the rest.
The result
Over two years the chain grew from 3 to 9 locations. On Google and Maps it ranks in the top 1 to 3 for “barber + city” searches in its towns. The growth came from the owners' hard work, of course; my part was making sure marketing and booking kept up.
What transfers to a US business
This chain is in Poland, but multi-location businesses in the US face the same challenge on a bigger map: one brand, many Google Business Profiles, separate schedules and local competition in every suburb. See how I build websites for multi-location businesses, read about marketing for franchises, and remember that visibility for each shop starts with local SEO.
What this
project included
Let's make marketing
keep pace with growth
Tell me how many locations you have and how customers book today. I'll show you how a per-location setup could work for you.