Frequently asked
questions
Frequently asked questions from US owners before we start: budgets, old websites, Spanish, texting and privacy rules, and what it's like to work with someone in Europe. If yours is missing, ask me directly.
What owners ask
before hiring me
What happens on the free 30-minute call?
You describe the business, the customers you want more of and what you've already tried. I ask about margins and budget, look at your site and any ads beforehand, and tell you what I'd do first. You leave with a clear next step whether you hire me or not.
How much should I budget for ads each month?
In most US niches I'd plan on at least about $1,500 a month for Google or Meta. Clicks for legal, home services and healthcare are often expensive, and a smaller budget may not gather enough data to learn. You pay that budget straight to the platform; my fee is separate and fixed upfront.
Can you fix my current website?
I don't repair sites someone else built, because patching unfamiliar code usually costs more than it saves. Instead I build a new site, keep your domain, move the content worth keeping and set up redirects, so you don't throw away what Google already knows about you.
My Google Ads are burning money. Can you take over?
Yes, rescuing ad accounts is part of what I do. I start with an audit: conversion tracking, search terms, location settings and landing pages. Very often the campaign is optimizing toward the wrong thing, such as page views, so it gets cheap clicks instead of calls.
Can you create Spanish-language ads or pages?
No. I don't write, translate or run anything in Spanish. If a good part of your customers in Miami, Texas, California or the Southwest prefer Spanish, that copy comes from your own team or a translator. My part is the English-language site, ads and tracking, and I will say on the first call whether that split works for you.
What about CAN-SPAM, the TCPA and state privacy laws?
I set up forms with clear consent wording, email sign-ups with a postal address and a working unsubscribe, text opt-ins with STOP handling, and tracking that respects cookie choices where a state law applies. I'm not an attorney, so have yours review the privacy policy and consent language.
Will my website meet ADA accessibility expectations?
I build to WCAG 2.1 AA as the working reference: readable contrast, keyboard navigation, alt text, labeled forms. Website accessibility suits are common, especially in New York, California and Florida. No developer can promise you'll never get a demand letter, but a site built this way is far easier to defend.
How fast do you reply, given the time difference?
Within one business day, often the same day. Calls are on Zoom in your morning, which is my afternoon in Europe. Message me on WhatsApp, Telegram or email between calls.
Answers by topic
Price is the question I hear most, so it has its own pages: the pricing overview, website pricing and advertising pricing, all in US dollars. If you'd like to see how a project runs from first message to monthly report, read how I work. Payment terms, ownership of accounts and the notice period are explained there too.
Words you'll hear on a call
CPC, CPL, ROAS, GA4, GTM, LSA: marketing loves its acronyms. The marketing glossary explains more than forty of them in a line or two, including the US rules that come up most, like CAN-SPAM, the TCPA, the CCPA and ADA accessibility.
Not ready to talk yet?
Run the free website audit for an automatic check of your site, or try the ad ROI calculator to see whether ads can pay off at your prices and margins. Both work without an email address.
Ask me
directly
A 30-minute call costs nothing and usually answers more than any page can.