About
Tom Goldman
About Tom Goldman, the short version: I plan, build and run marketing for small and mid-sized businesses, from the website and ads to the CRM that catches every lead. I work alone and remotely, so the person you hire is the person who logs into your accounts.
A website or an ad campaign is worth exactly what it brings in. Until I can show you the cost of one new customer, my job isn't done.
Twelve years,
counted honestly
Totals from my own projects. No borrowed industry averages.
full websites, plus 50+ large sites running on a custom CMS.
single-offer pages for campaigns, launches and individual services.
businesses advertised over the years; about 10 accounts are active right now.
CRM implementations, both custom-built and ready-made systems.
how long a client stays with me on average.
Mine, a partner's,
or nobody's
Better you hear it now than in week three of a project.
I do it myself
Strategy and audits, websites, SEO and Google Business Profile, Google Ads, Meta ads, ad creative, email and SMS, custom and ready-made CRM, analytics, consulting and training.
With a trusted partner
TikTok and LinkedIn ads, Amazon and Walmart, day-to-day social media, branding, chatbots and AI assistants. The contract, deadlines and communication stay with me.
Not at all
Repairing a website someone else built, and Spanish-language copy or campaigns. For a broken site I build a new one and keep your domain; ad accounts in trouble I do rescue.
One specialist
versus a full agency
| Working with me | Typical agency | |
|---|---|---|
| Your contact | Me, on WhatsApp, Telegram, Zoom or email | An account manager who relays messages |
| Who does the work | The same person from audit to report | Several people across departments |
| Ad accounts and domain | Registered to your business | Sometimes kept under the agency's account |
| Commitment | No minimum term, one month's notice | Often a 6 or 12-month contract |
| Languages | English, Polish, Russian, Ukrainian | Usually English, sometimes Spanish |
One person from the first call to the monthly report. Nothing lost in translation between departments.
Who I am
My name is Tom Goldman, and I've spent more than 12 years in online marketing. Over 100 businesses have hired me in that time: barbershops, a pizzeria, cleaning companies, a cabinetry maker, a beauty academy, a personal trainer, a real estate agent and a game club in Vietnam. My North American clients so far are in Canada: Boreal Kitchens & Cabinetry in Edmonton, and Adela Strycharz, REALTOR® and Sunline Cleaning in Winnipeg. I don't have US clients yet, and I'll never claim otherwise.
I describe myself as a one-person marketing agency because that's an accurate picture of the work. I write the strategy, build the website, launch the Google Ads and Meta campaigns, connect the CRM and read the reports. Nothing falls between departments, because there are none.
Why I chose to work alone
A local business seldom needs a 40-person agency. It needs someone who understands how a lead becomes a paid invoice and who picks up when an ad account gets flagged late on a Friday. Working solo keeps my overhead low and my attention on a small number of clients at once. On average, clients stay with me more than six months, and 70% return for the next project.
Working across an ocean, without the usual headaches
Many American owners have tried an overseas freelancer and been burned. I understand the hesitation, so the safeguards are built into how I work: Zoom calls in your morning, replies within one business day, a written agreement with deadlines, payments in stages, and every account registered in your business's name from the start. You can check my work at any time, because you hold the keys.
What I believe about marketing
- Profit before vanity metrics. I track cost per inquiry and cost per customer, not impressions.
- You own everything. Domain, code and ad accounts belong to your business.
- No rented websites. I build hand-coded sites or a custom CMS, so there's no monthly builder fee.
- Short, honest reports. Once a month: what happened, what I changed and why.
For the step-by-step version, read how I work, or go straight to pricing.
How a project
runs, step by step
Questions
about me
Where are you based?
I live abroad and travel quite a bit; my family is in Żywiec, Poland. I have no office in the US and I'm not local to your city. I work remotely with businesses across the US, with Zoom calls at a time that suits your time zone and replies within one business day.
Do you have a team?
No. I work alone on purpose, so there are no account managers between you and the work. A few services, such as TikTok ads, marketplaces and branding, I deliver with trusted partners, but you still sign one contract and talk to one person: me.
Which languages do you work in?
English, Polish, Russian and Ukrainian. That helps owners from those communities in places like Chicago, New York and New Jersey. I don't write or run anything in Spanish; if your customers need Spanish, that copy comes from your own team or translator.
Who isn't a good fit?
Businesses with no marketing budget, and owners who haven't decided what to sell or to whom. In both cases I'd be spending your money without a target. A free 30-minute call usually shows both of us quickly whether it's a fit.
Let's see whether
I'm the right fit
Tell me about your business. If I'm not the right person, you'll hear it on the first call.