Audience[01]
Ads before a list
Cold traffic sent straight to a $500 checkout. Almost nobody buys a course from a stranger on the first click.
For course creators, coaches and education businesses
Marketing for
Marketing for
online courses
Marketing for online courses that sells your flagship course without hype. A sales page that answers real objections, a list that trusts you and ads that pay back.
Free: a 30-minute call, an action plan and a price range in writing.
Real resultA course business
A course business
built from scratch
Maro StudioBeauty courses, Warsaw, Poland
27000 +
Website, course platform, ads, bots and CRM. Courses sold for over PLN 100,000, about $27,000, with 500 students on the platform. The audience was Polish; the funnel logic works the same in the US.
See the case study →
How it works
Reviews that
Reviews that
win the next customers
Before calling, customers read reviews. I help you collect them and reply in a way that builds trust.
- Review request after the visit
- A reply to every review
- Reviews visible on Maps and in AI
Where launches stallWhy the course
Why the course
doesn't sell
Page[02]
Features, not outcomes
Twelve modules, forty videos, a bonus PDF. The buyer wants to know what they will be able to do, and how long it takes.
Trust[03]
Income promises
Big earnings claims scare careful buyers and attract regulators. Honest outcomes sell longer.
What works
The parts of
The parts of
a course funnel
Free entry point
A guide, mini-lesson, quiz or webinar that solves one small problem and earns an email address.
Email sequence
A week or two of useful emails that build trust before the offer. Most course sales happen here.
Sales page
Who it is for and not for, outcomes, curriculum, the teacher, real student work, price, refund policy, FAQ.
Meta and YouTube ads
Ads promote the free entry point, not the checkout. Retargeting shows the offer to people who already engaged.
Your own platform
Course hosting on a platform you control, connected to payments and the CRM, so you are not locked to one marketplace.
ProcessFrom expertise
From expertise
to a product that sells
CallYour topic, audience, existing followers and price point.
OfferWho it is for, the outcome, the format and the free entry point.
BuildSales page, opt-in page, email sequence, tracking and checkout.
Launch and learnFirst sales from your list, then paid traffic once the funnel converts.
PricesWhat a course
What a course
funnel costs
All prices in US dollars. Platform, payment processor and ad spend are paid separately to their providers.
Landing page[01]
from $1,000 USD
Sales page or opt-in page for one course.
- Live from 10 days
- 3 rounds of revisions
■ Online store[02]
from $3,900 USD
Course catalog with checkout and student accounts.
- Payments connected
- Code you own
Meta ads management[03]
from $600 USD/mo
Lead and retargeting campaigns after a $600 setup.
- Cost per subscriber and sale
- No minimum term
Why most course launches disappoint
Marketing for online courses usually fails at the same step: the creator records forty videos, builds a checkout and then starts looking for buyers. Courses are a trust purchase. People buy from someone whose free content already helped them. So the order is reversed: first an audience and an email list, then the offer, then the course polished around what buyers actually ask for.
The Maro Studio case followed that path. A beauty educator with an existing following got a website, a course platform, ads, chatbots and a CRM. Courses sold for over PLN 100,000, about $27,000, and 500 students joined the platform. The audience was in Poland, but the mechanics (free value, email, a clear sales page, retargeting) are the same anywhere.
The sales page
A sales page that converts reads like a careful answer to a skeptical friend. Who is this for, and who is it not for? What will I be able to do after it? How long does it take each week? Who teaches it and why should I listen? What does a lesson look like? What does it cost, what is the refund policy, and what happens if I fall behind? Real student work (with permission) and honest descriptions beat countdown timers and fake scarcity. I build these as landing pages with fast load times and clean tracking.
Honest claims and US rules
The FTC has been active against course and coaching businesses that promise income. If your course teaches a money-making skill, avoid implying typical buyers will earn a certain amount. Testimonials must reflect real experiences, and paid or incentivized reviews need disclosure. The FTC's rule against fake reviews applies. Email sequences follow CAN-SPAM: honest sender, postal address and unsubscribe. Texts need written consent. A clear refund policy prevents chargebacks and complaints. None of this is legal advice; ask your attorney for anything specific.
Traffic: organic first, ads to scale
YouTube, a podcast, Instagram or LinkedIn content and a newsletter build the audience. Paid ads should promote the free entry point (a webinar, mini-course, quiz) and then retarget engaged people with the offer. See how social media ads for e-commerce and lead campaigns differ before choosing. TikTok can work for some topics; I run that part with a trusted partner.
Seasons in the course business
January is the strongest month for self-improvement courses. Black Friday and Cyber Monday bring heavy competition for attention, so a clear bundle or a new cohort start can work better than shouting louder; I won't invent offers you don't actually run. Late summer suits professional skills ahead of fall. Summer is slow for most topics except kids and hobbies.
Platform and ownership
Whether you sell on a hosted course platform or on a custom site, the student list must belong to you. I set up the site, the checkout and the CRM in your name, connect analytics end to end and write down how everything fits together. Calls happen on Zoom in your morning; I reply within one business day.
FAQ
Questions from
Questions from
course creators
Launch or evergreen: which is better?
Launches create urgency and work well when you already have an audience. Evergreen funnels sell every day but need steady traffic and a tested sales page. Many creators launch first, learn what converts, then turn the best version into an evergreen funnel.
Can I mention how much my students earn?
Be very careful. The FTC treats earnings claims seriously and has acted against course sellers who implied typical buyers would make money. If you share a result, it must be real, documented and not presented as typical. Outcomes like skills learned are safer and often more convincing.
Should I sell on a marketplace or my own site?
Marketplaces bring discovery but take a cut and own the customer relationship. Your own site and platform keep the margin and the email list. Many creators use both, with the full course and premium versions on their own site.
How much ad budget does a course need?
Start with your own list and organic channels. When the email sequence turns subscribers into buyers at a steady rate, paid ads make sense. Then a budget around $1,500 a month gives enough data to scale or stop.
Do you create the course content itself?
No, the expertise is yours. I build the sales page, the funnel, the platform and the campaigns, and help shape the offer so it is easy to buy.
Let's talk
What do you
What do you
want to teach?
Tell me about your course, your audience and what you've tried. I'll reply within one business day.
- 9 short steps
- No obligation
- I reply personally
- I reply within 1 business dayPersonally, by email or on WhatsApp, whichever you prefer.
- A 30-minute call, freeI ask about your business, customers and budget. Beforehand I review your website and ads.
- A proposal with a price, in writingWhat I’ll do, by when and for how much. You decide with no pressure.
MarketingStep 1 of 9
What do you need most?