Meta ads
management
Meta ads management means one person looks after your Facebook and Instagram campaigns every week: tracking, audiences, new ads and budget. That person is me, and everything runs in an ad account that belongs to you.
Free: a 30-minute call, an action plan and a price range in writing.
Six things that turn
Meta ads into customers
Good ads matter, but most of the result is decided by the plumbing around them.
Tracking Meta can learn from
Pixel plus Conversions API, sending real leads and purchases instead of page views.
One goal per campaign
Leads, purchases or booked calls. Mixed objectives confuse the algorithm and the report.
Audiences that match your area
Service radius, city list or the whole country, depending on where you can actually deliver.
Ads cut for each placement
Vertical for Reels and Stories, square or 4:5 for feeds, copy written for the scroll.
Monthly creative tests
New angles on the offer before the old ads wear out, not after.
Budget follows results
Money moves toward the ad sets with the lowest cost per customer, gradually and on purpose.
The first 30 days
of Meta ads management
Access and review
You add me as a partner to your business portfolio. I review past campaigns, pixel events and billing.
Plan and tracking
Goals, audiences and budget split in writing. Conversions API and events fixed where needed.
Ads and approval
First five to ten ads with copy. You approve each one before launch.
Launch and learning
Campaigns go live. I watch daily for problems but avoid big edits while Meta learns.
First report
After two weeks: cost per result, what's working, what's next. Then a monthly summary.
Meta ads
management fees
Fees in US dollars. Your ad spend is charged by Meta directly to your own card.
One-time, before the first campaign starts.
- Account and pixel review
- Conversions API plan
- Audiences and campaign structure
- First set of ads
Facebook and Instagram, managed every week.
- Weekly optimization
- New ads every month
- Report every 2 weeks, summary monthly
- No minimum term
Where Meta ads
worked with the rest
Website, CRM, ads, chatbot and booking per location while the chain grew from 3 to 9 shops in two years.
See the case study →Sales website, order CRM, ads and a bot. The project has just launched; I'll share results once there are hard numbers.
See the case study →Why Facebook and Instagram belong in one plan
Facebook and Instagram run on the same ad system. One campaign in Ads Manager can show your offer in the Facebook feed, Instagram Stories, Reels and Messenger, and Meta shifts the budget to whichever placement delivers cheaper results. Hiring one person for Facebook and another for Instagram usually means paying twice to reach the same customer. Meta ads management treats them as a single channel with several storefronts.
That doesn't mean one ad everywhere. A vertical video made for Reels looks awkward in a desktop feed, and a long text post rarely survives Stories. I prepare versions per placement and switch off the ones that clearly don't fit. The platform-specific tactics live on the Facebook ads and Instagram ads pages.
The settings that decide results
Most of what makes Meta ads pay off happens before anyone sees an ad.
- Conversion events. The algorithm finds more of whatever you call success. Count page views and you get browsers. Count submitted forms or purchases and you get buyers. I set up the pixel together with the Conversions API, which sends events from the server and fills gaps left by ad blockers and browser privacy settings.
- Structure. A few larger ad sets usually learn faster than a dozen small ones splitting a $1,500 budget.
- Privacy and consent. If your business falls under the California privacy law or another state's consumer privacy law, your privacy policy and cookie notice should cover advertising pixels and "Do Not Sell or Share" requests. Many small businesses fall under none of them, but an honest notice costs little. Check the specifics with your attorney.
- Domain and business verification. Small admin steps that prevent delivery problems later.
What I do week to week
Ongoing management is mostly small, patient decisions. Each week I look at cost per result by ad and audience, frequency (how often one person has seen the same ad), comments that need hiding or answering, and signs that an ad is wearing out. Each month new creative goes in: a different angle on the offer, a common customer question turned into a headline, a short video instead of a photo. The goal is a stable cost per lead while the budget grows, not one spectacular week.
When Meta ads are the wrong first step
If people look for your service in a hurry (a locksmith, a tow truck, a flooded basement), they go to Google. If your website has no clear offer or loads slowly, ads only send more people to a page that loses them. On the first call I'll say so and suggest Google Ads or a fresh landing page instead. Meta works best once there's something worth clicking through to.
The opposite case is just as common: a business already gets steady calls from Google and wants more volume, or sells something people don't know to search for yet. That's where Meta does what search can't.
Special Ad Categories in the US
If your ads promote housing, jobs, credit or other financial products, or touch social issues and politics, Meta requires you to declare a Special Ad Category. Targeting by age, gender and zip code disappears, and locations need a wider radius. Ads that should have been declared get rejected, and repeated rejections can put the account at risk. I check this before the first campaign, not after the first rejection. Real estate agents should also keep Fair Housing rules in mind in the ad copy itself.
Who does the work
I do. No account manager, no junior who inherits your account after the sales call. You get a written agreement, partner access instead of shared passwords, and no minimum term: one month's notice ends management. Fees and the combined Google plus Meta plan are listed on the advertising pricing page.
Related services
Meta ads management
questions
What does Meta ads management include each month?
Weekly checks of cost per result, frequency and comments; budget shifts between ad sets; new ads tested every month; tracking checks; a short report every two weeks and a monthly summary with next steps. Ad graphics from your own photos are part of the work; filmed video is quoted separately.
Can I keep running a few ads myself?
You can, as long as it's clear who touches what. Boosted posts running beside my campaigns often compete for the same people and muddy the numbers. I usually suggest you keep organic posting and leave paid campaigns to one person, whoever that is.
My old ad account has rejected ads and a messy history. Is that a problem?
Not usually. I review the policy issues first, clean up what caused them and continue in the same account when it is in good standing. If the account is restricted or disabled, that's a separate job covered on my disabled ad account recovery page.
Do you make the ad graphics and videos?
I write the copy and build static ads and simple edits from material you supply: photos, short phone videos, reviews you're allowed to use. For a shoot or polished video ads I work with creative specialists and quote that separately.
How do you report results?
Every two weeks you get a short written report: spend, leads or sales, cost per result and what I changed. Once a month there's a summary with a plan for the next month. If you prefer, I walk you through it on a 20-minute Zoom call.
Hand over your Meta ads
and get your evenings back
Send me a short brief and I'll come back within one business day with questions and a first view of your account. Prefer to talk first? The 30-minute consultation is free.