Tomasz Ciuła:
up to 10 inquiries a month
Tomasz Ciuła is a personal trainer in Żywiec, Poland, who works with older adults. I built his website. With no ongoing work on it, the site holds positions 6 to 7 on Google and brings up to 10 inquiries a month.
Steady inquiries
from one project
No ongoing SEO or ads since launch.
from people who found the site.
position on Google, held without ongoing work.
In short
Personal training for seniors
Żywiec, Poland
Website
What I built
A site for an older audience
Larger text, plain language and a calm layout, because readers are often seniors or their adult children.
Offer pages
Clear descriptions of what training looks like, who it's for and what happens at the first session.
Simple contact
Easy ways to get in touch, without long forms that put older visitors off.
Search-friendly structure
Pages built so Google understands the service and the area, which keeps the site visible without upkeep.
An offer page written for older clients and their families
The task
A personal trainer who specializes in older adults has a narrow, local audience. Those clients, and the family members who often search for them, need reassurance more than hype: who is this person, is it safe, what happens at the first session?
The solution
I built a website that speaks to that audience directly, in plain language and with a layout that's easy to read. The structure was set up so Google could understand the service and the area from day one.
The result
The site holds positions 6 to 7 on Google without any ongoing SEO or ads, and it brings up to 10 inquiries a month. For a solo trainer, that's a full pipeline from a one-time project.
What this shows
Not every business needs a monthly marketing budget. In a small market with a clear niche, a well-built site can do most of the work for years. Where competition is tougher, website SEO or ads add the extra push.
What a US trainer or studio can take from it
The project is in Poland, but the approach suits American trainers, physical therapy practices or senior fitness studios just as well. Readable, accessible pages matter twice here: older visitors need them, and in the US accessibility is also a legal topic under the ADA, with WCAG 2.1 AA as the usual reference. See marketing for gyms and fitness studios, what a brochure website costs, and how I handle website accessibility.
What this
project included
A website that works
without constant upkeep
Tell me who your clients are and where. I'll tell you whether a one-time website could bring you steady inquiries.