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Contact · website brief

Website brief

A website quote is only as good as what I know about your business. These are the questions I would otherwise ask on our first call. Answering some of them now, even roughly, means the call goes straight to options, and the scope, timeline and price you get back are closer to reality.

Helpful to collect

Three things
to pull together

[01]

What you sell, and for how much

Your services or products with prices or price ranges. Published or not, they decide how many pages the site needs.

[02]

Your logo and your own photos

A sharp version of the logo plus pictures of finished jobs, your crew and your premises. No photos yet? We'll plan a shoot or illustrations.

[03]

Sites you like and dislike

A couple of websites you'd be happy to resemble and one you can't stand, each with a short reason. Competitors are fair game.

What the site has to achieve

  • In one or two sentences, what does your business do? Which cities, metro areas or states should the site bring customers from?
  • What is the single action that counts as success: a phone call, a quote request, a booking, a purchase, a text message?
  • How many new inquiries per month would make the investment pay off? What does an average customer spend with you?
  • Is there a current website? Share the address and the things about it that bother you most.

The people you sell to

  • Describe your most typical customer. What do they want to know before they say yes?
  • What makes people choose you instead of the competitor down the road?
  • Search for your main service on Google: which names appear around yours?
  • Will you need content in other languages? I write in English, Polish, Russian and Ukrainian. Spanish copy, if you need it, has to come from your own staff or a translator.

Size, features and deadline

  • One page about one offer, or separate pages for several services or service areas?
  • Any extras: a blog, online payments, a store, appointment booking, a link to your CRM?
  • Will you supply the text, or should I write it after interviewing you?
  • What is your launch date, and what budget range are you working with?

Your answers point to one of four formats, all priced in US dollars. A landing page starts at $1,000 and can be live in about 10 days. A multi-page business website starts at $2,800. An online store starts at $3,900. A large website on a custom CMS starts at $9,800 and takes up to about 30 days. Every site is hand-coded or runs on a CMS I build for that project, and the domain and code belong to you. Need a starting template? See how to write a website brief.

Brief

Send what you have,
answers can be partial

Copy your answers into the message box. Gaps are fine; we fill them in together on the call. You'll hear from me within one business day.

  • 9 short steps
  • No obligation
  • I reply personally
What happens after you send it
  1. I reply within 1 business dayPersonally, by email or on WhatsApp, whichever you prefer.
  2. A 30-minute call, freeI ask about your business, customers and budget. Beforehand I review your website and ads.
  3. A proposal with a price, in writingWhat I’ll do, by when and for how much. You decide with no pressure.
MarketingStep 1 of 9

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