Business website
design

What business website design should accomplish

Good business website design answers a buyer's questions in the order they ask them. Can you do my job? Have you done it before? Roughly what will it cost? Do you cover my zip code? How fast can I talk to someone? A site that answers those five in under a minute on a phone will outsell a prettier one that doesn't.

That's why I plan the structure before anyone discusses colors. Each service you want to sell gets its own page, and each page follows the same sequence: what the job involves, photos of jobs you've done, a starting price or range, the area you cover, common questions and a clear way to call or request an estimate.

Service pages do the heavy lifting

Separate service pages pay twice. Buyers land exactly where they need to be: the person searching for water heater replacement reads about water heaters, not a list of fourteen things you do. And Google gets a focused page it can rank for that phrase, plus the variations people type with a city name attached.

I connect these pages to each other deliberately. The kitchen remodel page points to cabinetry and countertops; the cabinetry page points to the gallery; every page points to the estimate form. For SEO beyond the build, see SEO for your website, and for a template I use when writing these pages, read how to structure a service page.

Proof people actually believe

American buyers have seen every stock photo of a smiling contractor shaking hands. What persuades them is the specific: a photo of the actual deck you built in Plano, the year you started, the license number for your trade where that applies, a link to your Google reviews. I build sections for exactly that, and I'll ask you for it during the interview.

A word on reviews: the FTC's rule against fake reviews and testimonials has been in force since late 2024. I only display reviews you really received and link to where they live. No invented quotes, no "sample testimonials".

Every lead reaches a human fast

Speed to lead matters more than any design choice. Every form I build goes somewhere a person will see it within minutes: a text to the owner's cell phone, a shared inbox, a CRM pipeline. Tap-to-call is visible on every screen. If you'd like texts back to customers, the form carries a consent checkbox worded with your attorney in mind under TCPA rules. Connecting all of this properly is covered on the integrations page.

Three mistakes I fix on almost every project

• No prices anywhere. "Call for a quote" on every page sends shoppers to whoever shows a range. Even "most bathroom remodels land between X and Y" helps.
• Copy written for the owner's ego. Paragraphs about values and passion while the visitor wants to know if you serve Fort Worth.
• Desktop-only approval. The design gets signed off on a big monitor, then the phone version turns into an endless column with the call button at the bottom. I review every page on a phone before you see it.

How the remote part works

I'm based in Europe and work with clients across North America over Zoom, WhatsApp, Telegram and email. Our calls usually happen in your morning; messages get an answer within one business day. The agreement spells out deadlines and payments, and the domain, code and analytics are yours. If your needs are smaller, compare with a brochure website; if they're bigger, start from the web design overview.