Da Diego:
online orders worth PLN 15,000+ a month
Da Diego is a pizzeria in Żywiec, Poland. I built a website with online ordering, a CRM and ads. Today over PLN 15,000 a month (about $4,000) in delivery orders comes through the restaurant's own site, and it ranks first on Google for “pizza Żywiec”.
Orders through
the restaurant's own site
PLN figures with an approximate conversion to US dollars.
through the website, about $4,000 a month.
for “pizza Żywiec”.
In short
Industry
Restaurant, pizza and delivery
Location
Żywiec, Poland
Scope
Website with online ordering, CRM, ads
Website
What I built
Ordering website
Menu, cart and checkout on the restaurant's own domain, so orders don't depend on a delivery app.
CRM
Orders and customer details in one place, ready for repeat-order campaigns.
Ads
Local campaigns that send hungry people straight to the menu instead of a homepage.
Local visibility
Website and Google listing work together, so the pizzeria shows first when people in town search for pizza.
Menu with a cart: customers order delivery without calling
The task
Restaurants that rely on delivery apps hand over a commission on every order and never own the customer relationship. Da Diego wanted orders to come through its own website, with customer data the restaurant keeps.
The solution
I built a website where customers browse the menu, add dishes to a cart and order delivery directly. Orders and customers flow into a CRM. Local ads send people to the menu, and the site was set up to rank for the searches people in Żywiec actually type.
The result
Over PLN 15,000 a month (about $4,000) in delivery orders comes through the site, and the restaurant ranks first on Google for “pizza Żywiec”. Every one of those orders lives in the restaurant's own system, not a third-party app.
Why owning the orders matters
An order placed on your own site carries no app commission, and the customer's details stay with you. That makes it possible to bring people back with a simple message about a new dish or a weeknight special, something a delivery app will never do for you. In the US, keep CAN-SPAM in mind for those emails and get proper consent before marketing texts under the TCPA.
What a US restaurant can take from it
The pizzeria is in Poland, but the idea works in any American town: your own ordering site, local search and ads that point straight to the menu. See marketing for restaurants, or start with an e-commerce website built for online orders. Local SEO keeps you visible in Maps.
What this
project included
Take orders on
your own website
Tell me how you take orders now and which apps you use. I'll show you what your own ordering site could look like.