Maro Studio:
500 students on the course platform
Maro Studio is a beauty studio in Warsaw, Poland, that teaches its craft through courses. I built the website and the course platform, and set up ads, chatbots and a CRM. Courses have sold for over PLN 100,000 (about $27,000), and 500 students now learn on the platform.
Courses sold,
students enrolled
PLN figures with an approximate conversion to US dollars.
in courses sold, about $27,000.
on the studio's own course platform.
In short
Industry
Beauty services and online courses
Location
Warsaw, Poland
Scope
Website, course platform, ads, chatbots, CRM
Website
What I built
Studio website
Treatments and courses presented side by side, so clients and future students find their way quickly.
Course platform
Lessons, access and progress in one place, owned by the studio rather than rented from a marketplace.
Ads
Campaigns for course launches aimed at people who want to learn beauty skills.
Chatbots
Instant answers about dates, prices and course content, at any hour.
CRM
Every lead and student tracked from first question to enrollment.
Treatments and courses with prices in one place
The task
Selling courses through direct messages works until it doesn't. Questions pile up, payments get chased by hand, and nobody knows how many people almost signed up. Maro Studio needed a proper system to sell and deliver courses at scale.
The solution
I built a website for the studio and a course platform where students get access and work through lessons. Ads promote each course launch, chatbots answer the questions that used to flood the inbox, and a CRM tracks every lead until enrollment. The studio owns both the platform and the student list.
The result
Courses have sold for over PLN 100,000, about $27,000, and 500 students are on the platform. Because the system runs on the studio's own site, every launch builds on the previous one instead of starting from zero.
Why owning the platform matters
Course marketplaces take a cut and keep the customer relationship. A platform on your own site means your student list, your pricing and your data. For a beauty educator, that list is the most valuable asset after the skill itself.
What a US course creator can take from it
The studio is in Poland, but the model fits American educators in beauty, fitness, languages or any teachable skill. In the US, be careful with income or career claims in course ads, which the FTC watches closely. See marketing for online courses, how a website on a custom CMS can include a course area, and my sales chatbot page for handling course questions automatically.
What this
project included
Move your courses
onto your own platform
Tell me what you teach and how you sell today. I'll show you what a platform, ads and chatbots could look like for you.