Google Ads
management

What Google Ads management actually involves

Launching a campaign takes a few days. Keeping it profitable never stops. Search behavior shifts, competitors change bids, Google ships new features and keeps recommending changes that don't always serve you. Google Ads management is the routine that catches all of this before it eats your budget.

Most of the value sits in unglamorous tasks: reading the search terms report every week and adding negatives; noticing that one service brings leads at $60 and another at $300 and moving money accordingly; spotting that calls after 5 p.m. never become jobs because nobody picks up; writing fresh ads when the old ones wear out. None of it is complicated, but it has to happen consistently.

How working with me goes

You deal with me directly. I build and manage the campaigns myself, and you can message me on WhatsApp, Telegram or email whenever something changes: a new service, a fully booked month, a slow week. I reply within one business day. Calls happen on Zoom in your morning, which is my afternoon, so the time difference works in your favor more than against it. Everything runs on a written agreement, and the account stays in your name.

Every two weeks you receive a short report: spend, leads, cost per lead, what I changed and what's next. Once a month there's a summary with the wider view. If you'd like a dashboard you can open any time, I can build one as part of my reporting work.

What I'll ask from you

Management works best when feedback is quick. Regularly, I'll ask about:

• Which leads became customers and which wasted your time.
• When you're fully booked, so I can lower spend, or have spare capacity, so I can raise it.
• Changes to services, prices, hours or service area.
• Approval of new ad copy and landing page ideas.

If you use a CRM, connecting it to Google Ads shows which leads turned into paying jobs. For many accounts that's the single biggest improvement available. If you don't have one, I can set up a CRM too.

Example: a cleaning company across a year

Take a residential and commercial cleaning company. In spring, move-out and deep-cleaning searches rise, so budget shifts there. Summer often softens residential demand while some offices book bigger cleans during vacation weeks. Around Thanksgiving and the December holidays the focus can move to post-renovation and event cleaning. Each adjustment is small, but over a year they add up to a noticeably lower cost per contract than a campaign left on autopilot. The Magik Cleaning case shows how ads, a CRM and chatbots work together for a cleaning business in Warsaw, and the same setup transfers to a US cleaning company.

How I price management

Management starts at $1,000 a month. It's a flat fee based on the work involved, never a percentage of ad spend. Google and Meta together run $1,400 a month. There's no minimum term: cancel with one month's notice, and the account is yours throughout. Your ad budget is separate and goes straight to Google; I usually recommend starting around $1,500 a month, since clicks in many US niches are expensive.

Signs your current management isn't working

If you can't say what a lead from Google costs, if reports are PDFs full of impressions and click-through rates, or if your questions pass through an account manager who has to “check with the team”, it may be time for a change. An audit is a low-risk way to see what's really going on before you decide anything. To compare campaign types and how they fit together, see the main Google Ads services page.