Outsourced marketing
for small business
Outsourced marketing for small business, without hiring a full-time employee or paying for an agency's layers. I plan and run your channels, report every month and talk to you directly on WhatsApp, Telegram, Zoom or email.
Free: a 30-minute call, an action plan and a price range in writing.
Hire, agency
or outsource to me
Each model can work. This is how they usually differ for a small business.
| Full-time hire | Typical agency | Outsourced to me | |
|---|---|---|---|
| Cost structure | Salary, benefits, payroll taxes, tools | Retainer, often with a minimum term | From $600/month per channel |
| Who does the work | One person, often a generalist | A team, juniors on daily tasks | Me, with 12+ years of experience |
| Commitment | Hiring, training, notice periods | Often 6 to 12 months | No minimum term, one month's notice |
| Communication | In person, during office hours | Through an account manager | Directly with me, reply within 1 business day |
| Accounts and data | Yours, if access is managed well | Sometimes held by the agency | Always registered in your name |
Channels I
handle directly
Search, Maps and remarketing campaigns, with a report every two weeks.
Facebook and Instagram campaigns, creative testing and remarketing.
Google Business Profile, local pages, reviews strategy and technical fixes.
Campaigns and automations, with consent and CAN-SPAM and TCPA basics in place. Quoted individually.
New pages and changes on the websites I build, in hand-coded or custom CMS form.
Tracking that keeps working, a CRM that keeps leads moving, and one clear monthly report.
Monthly, with
no lock-in
Prices in US dollars, final. Ad budget is paid directly to Google or Meta and is not part of my fee.
I run one channel of your plan, for example Meta ads or SEO.
- Monthly report
- No minimum term
- Cancel with one month's notice
Both ad platforms managed together, after a one-time $1,100 setup.
- Shared audiences and remarketing
- Report every two weeks
- Budget moved to what works
Several channels, the website and CRM, priced after a short call.
- Scope written into the agreement
- One person responsible
Outsourced marketing: what it is and who it suits
Outsourced marketing means an external marketer runs part or all of your marketing every month, as if they were on your team, without being on your payroll. For a small business, it sits between doing everything yourself and hiring a full-time marketing manager or a large agency.
It fits best when you already know marketing matters, you've tried running it on the side, and it keeps slipping behind the real work of the business. It fits less well if you have no budget for ads at all, or if you need someone on-site every day.
How the monthly work runs
Every engagement starts with a plan: either the full marketing strategy or a shorter scope agreed on the first call. Then each month follows the same rhythm:
- Work. Campaign changes, new ads, SEO tasks, page updates, email sends.
- Report. A short report every month, every two weeks for ads, with leads, cost per lead, what I changed and why.
- Call. A regular Zoom call to discuss results and the next month's priorities.
- Adjust. Budget moves toward what works; what doesn't is cut.
You always know what was done, because it happens in accounts registered in your name.
What it costs, honestly
One channel starts at $600 a month. Google Ads management alone starts at $1,000 a month because it usually needs more hours. Google and Meta together cost $1,400 a month after a $1,100 setup. Full outsourcing, covering several channels, the website and CRM, is quoted individually, because the scope varies too much to publish one number.
Compare that with a full-time marketing hire in the US, where salary, benefits, payroll taxes and software add up quickly, or with agency retainers that often come with a 6- to 12-month commitment. My article on in-house vs agency vs freelancer goes through the comparison in detail.
Fears I hear, and the answers
Many US owners have been burned by an offshore freelancer who disappeared, or an agency that held their ad account hostage. That's why the setup is deliberately boring:
- A written agreement with scope and deadlines. Late-delivery penalties can be written in.
- Accounts in your name. Ad accounts, analytics, domain and website code all belong to you from day one.
- No minimum term. One month's notice to stop.
- Direct contact. No account manager between us, replies within one business day.
- Visible work. You can log in and see every change at any time.
Time zones and language
I work from Europe. Calls happen in your morning, Eastern Time, or later for Central, Mountain and Pacific clients. Campaign changes don't need the same hours; they're scheduled and monitored, and urgent issues are handled the same business day. I speak English, Polish, Russian and Ukrainian, which helps immigrant-owned businesses whose customers search in those languages. Spanish copy is outside my work.
What I need from you
Outsourcing works when the owner stays involved, but only lightly. I need access to the accounts, a short brief on the business, someone who answers questions within a day or two, and approval of new copy and offers before they go live. You keep making the business decisions: prices, service areas, which jobs you want more of. I turn those decisions into campaigns and report back on what they produced.
Starting small
If you're not sure whether outsourcing fits, start with one channel for a few months. It's the simplest way to see how working together actually goes, with nothing locked in. See how I work for the full process, or book a free consultation to talk it through.
Read more
Outsourced marketing
questions
How much does outsourced marketing cost?
From $600 a month for one channel. Google and Meta ads together are $1,400 a month after a $1,100 setup. Full outsourcing of several channels, the website and CRM is quoted individually after a short call. Ad budget is separate and paid directly to the platforms.
Is there a minimum contract?
No. The agreement is in writing, but monthly work has no minimum term and can be canceled with one month's notice. Clients stay with me six months or more on average because the work pays off, not because a contract holds them.
How do we communicate?
Directly, on WhatsApp, Telegram, Zoom or email, whichever you prefer. I reply within one business day. Calls are scheduled in your time zone, usually your morning, which is afternoon for me in Europe. Reports come monthly, and for ads every two weeks.
What if I need something you don't do yourself?
Some services, such as TikTok and LinkedIn ads, social media management, branding and chatbots, I deliver with trusted partners. The contract, deadlines and communication stay with me, so you still have one person responsible. Spanish-language content is outside my work and would come from your team or translator.
You're not in the US. Is that a problem?
In practice, rarely. Remote work is the norm for marketing, and everything runs through your own accounts. You get a written agreement with deadlines, direct contact, and ownership of every ad account, domain and line of code. My North American clients so far are in Canada and work with me the same way.
Can you work alongside my staff?
Yes. Often an employee handles social posts or customer replies while I run ads, SEO and tracking. I share the plan, agree who does what, and can train your team so more of the routine work stays in-house over time.
A marketer without
the payroll
Tell me which channels you run and what's not working. I reply within one business day. Or book a free 30-minute consultation.