Visitors, but no inquiries
Analytics shows people arriving. The phone stays quiet. The site isn't turning existing traffic into customers.
Conversion
New site · same domain · rankings protected
Website
Website
redesign
A website redesign for a business whose site no longer matches what it sells, how it looks or how customers browse. I build a new site on your existing domain, carry over the pages that earn traffic, rewrite the rest and map every old address so Google and your customers land where they should.
Free: a 30-minute call, an action plan and a price range in writing.
Signs it's timeIt worked fine
It worked fine
five years ago
Sites age quietly. By the time the owner notices, the site has usually been costing leads for a while.
A struggle on a phone
Pinch to zoom, a menu that won't close, a submit button hidden behind the keyboard.
MobileIt describes the old business
Services you dropped, prices from before the last few rounds of inflation, staff who moved on years ago.
ContentNo one can edit it
The original developer disappeared, the logins are lost, and every small change becomes a small project.
AccessProcessStart fresh,
Start fresh,
keep what works
Old-site auditWhich pages rank, which convert, which sites link to you and what analytics shows.
New structureSitemap with a page per service, plus a list of content worth keeping.
Copy and designNew texts written by me, wireframes, then the design, with three revision rounds.
Build and redirectsFresh code, and every old URL mapped to its new home.
Switch and monitorLaunch on your domain, then weeks of watching Search Console and lead volume.
Pricing
Website redesign
Website redesign
cost
Final prices in US dollars, including copy, redirects and post-launch monitoring.
■ Website redesign[01]
from $2,800 USD
A new multi-page site on your existing domain.
- Audit of the old site
- New copy and design
- Redirect map for every URL
- Training on the new panel
Large redesign on a custom CMS[02]
from $9,800 USD
For big sites with many pages, locations or a catalog.
- Admin panel for your team
- Bulk content migration
- Location and service templates
What a website redesign means with me
A website redesign here means a new website, not a new coat of paint on the old one. The domain stays the same, the content that earns traffic and trust comes along, and everything else is rebuilt: structure, copy, design, code and tracking. The new site is hand-coded or built on a custom CMS, so you leave behind the theme, the plugin pile and the monthly builder bill.
I'm direct about this because owners often hope for a cheaper middle path: "just make it look modern". On most aging sites the real problems sit underneath, in the structure and the code, and a cosmetic update leaves them where they are.
What I keep from your old site
Before anything is designed, I go through the old site with data. Which pages bring visitors from Google, and for which searches? Which pages lead to calls and forms? Which other websites link to you, and to which addresses? Which photos, reviews and project write-ups are genuinely good? That audit produces a short list of content that moves to the new site, often improved, and a longer list that can go.
Typical keepers are service pages that rank, project galleries with real photos, an FAQ that customers actually use and any article that still brings visitors years after it was written.
Redirects protect your rankings
Every page of the old site has an address, and some of those addresses have years of search history and links behind them. When a redesign changes the addresses without redirects, that history is thrown away and visitors from old links see an error page. I build a full map, old URL to new URL, and set permanent 301 redirects for all of them. After launch I watch Search Console for errors and fix stragglers quickly. The SEO side is described in more depth in redesign without losing rankings.
Copy that sells what you sell now
Businesses change faster than their websites. Services get added, prices rise, the ideal customer shifts, a second location opens. I interview you about the business as it is today and write new copy for every page: a page per service, honest price ranges, current photos and the questions people ask on the phone this year. That rewrite is often what lifts results most.
Is it really time?
Not every disappointing site needs a full redesign. If the site is reasonably modern but simply gets no visitors, the problem is traffic, and ads or SEO are the cheaper fix. If it gets visitors but no inquiries, a redesign or a focused landing page may help. The checklist in when to redesign a website helps you decide, and I'll give you an honest answer on the free call.
What changes for a US business
A redesign is a good moment to fix things that weren't on anyone's radar when the old site went up: accessibility to WCAG 2.1 AA, given how often the ADA is cited in website claims; a privacy policy and cookie notice that reflect current state privacy laws where they apply to you; consent wording on forms that collect cell numbers for texts. Your attorney confirms the legal text; I build it in properly.
How it runs
You get a written agreement with deadlines, staged payments of 30/40/30, three rounds of revisions and training on the new edit panel. The domain, code and analytics are in your name. Calls happen in your morning, since I work from Europe. If you're moving platforms rather than redesigning, see website migration.
Before you redesign
Read this first
FAQ
Redesign
Redesign
questions
Will a redesign hurt my Google rankings?
It can, if old addresses vanish or ranking pages lose their content. That's why the redirect map and content audit come first. With every old URL pointed to its closest new page, and pages that rank kept or improved, most sites hold their positions; a short wobble in the first weeks is normal.
Can you just refresh the design and keep the old site underneath?
No, I don't work on other people's code. Patching an old theme or plugin stack usually costs nearly as much as a new build and leaves the old problems in place. I build a new site, keep your domain and bring over the content that's worth keeping.
How much does a website redesign cost?
A redesign of a typical multi-page business site starts at $2,800; a large site on a custom CMS starts at $9,800. Both include copy, redirects and training. The exact figure comes in writing after a short call and doesn't change mid-project.
Will my email and domain keep working?
Yes. The domain stays in your name and I change only the records that point the website to its new home. Email records stay untouched, so Google Workspace or Microsoft 365 keeps running during and after the switch.
How long does a redesign take?
Usually two to four weeks for a business site and up to 30 days for a large custom CMS build. The deadline is in the written agreement. Getting logins to your old hosting, domain registrar and analytics early is the single biggest time saver.
Free first look
Send me the link
Send me the link
to your site
Add a sentence on what bothers you about it. I'll reply within one business day with what I'd keep, what I'd change and a price. The first 30-minute call is free.
- 9 short steps
- No obligation
- I reply personally
- I reply within 1 business dayPersonally, by email or on WhatsApp, whichever you prefer.
- A 30-minute call, freeI ask about your business, customers and budget. Beforehand I review your website and ads.
- A proposal with a price, in writingWhat I’ll do, by when and for how much. You decide with no pressure.
MarketingStep 1 of 9
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