Website
migration
Website migration for businesses stuck on a platform they've outgrown: a monthly builder plan, an abandoned theme, a developer who no longer answers. I move you to a hand-coded site or a custom CMS in your name, with your content, your search visibility and your email intact.
Free: a 30-minute call, an action plan and a price range in writing.
Nothing important
gets left behind
Content
Pages, images, posts and PDFs worth keeping, tidied up on the way rather than copied blindly.
Addresses
Every old URL points to its closest new page with a permanent redirect.
Search settings
Titles, descriptions, structured data and the sitemap rebuilt and resubmitted to Google.
Forms and integrations
Contact forms, CRM connections, booking and chat reconnected and tested end to end.
Tracking
GA4, Google Ads and Meta conversions checked before and after the switch.
Domain and email
DNS changes planned record by record so your inbox never goes dark.
Five steps,
no surprises
Inventory
A crawl of the old site plus analytics, Search Console and inbound links.
URL map
A spreadsheet listing every old address and its new destination.
New site
Hand-coded or custom CMS, with content moved and improved.
Switch
DNS change, redirects live, test leads through every form.
Monitoring
Several weeks of checking errors, rankings and lead volume.
Website migration
cost
Final prices in US dollars. A migration is a new build plus the move, so it's priced like one.
A new multi-page site with your content moved over.
- Full URL map and redirects
- Content cleanup
- Forms and tracking rebuilt
- Post-launch monitoring
Products, categories and order flow moved to a store you own.
- Product and category redirects
- Payments and shipping reconnected
When website migration makes sense
Website migration is worth it when the platform under your site has become the problem. Common cases: a page builder plan that keeps getting pricier while the site gets slower; a theme the developer stopped updating years ago; a site built by an agency that holds the logins and bills for every comma; a store on a platform whose fees eat into thin margins. In each case the content may be fine, but the foundation isn't yours or isn't healthy.
The move is to a hand-coded website or a website on a custom CMS, both registered in your name, with no monthly fee for the platform itself.
The URL map is the heart of it
The most important document in a migration is a plain spreadsheet. One column lists every address on the old site, collected from a crawl, your sitemap, Google Search Console and analytics. The next column shows where each one goes on the new site. Pages that survive go to their new versions; pages that merge go to the combined page; pages that disappear go to the closest relevant page, never all to the homepage.
That map becomes a set of permanent 301 redirects. It's what keeps old links, bookmarks and search visibility working. Search history built over years can be lost in an afternoon without it, which is why the SEO side has its own service, SEO migration.
Moving content, not problems
A migration isn't a photocopy. Duplicate pages get merged, outdated offers removed, thin service pages rewritten, oversized images compressed, broken heading structures fixed. Old plugins, tracking codes nobody remembers adding and leftover test pages stay behind. The new site starts lighter and cleaner than the old one, with the same reputation attached.
Switch day
The switch itself is short and boring when the preparation is right. The new site is built and tested on a temporary address first. On the day, I lower DNS caching ahead of time, point the domain to the new hosting, activate redirects and send test leads through every form and call button. Email records stay as they were. Most visitors never notice anything except a faster site.
After the move
For several weeks I watch Search Console for crawl errors and missed redirects, compare traffic and leads with the period before, and fix anything that slipped. A small dip in rankings for a week or two is normal while Google reprocesses the site; a lasting drop usually means a redirect problem, and that's exactly what monitoring catches.
Ownership details to sort out
Migrations often reveal that the domain, hosting or analytics are in someone else's name: a former employee, a web agency, a nephew who built the first site. I help you move each of them into your own accounts as part of the project. The website ownership checklist lists what to check. If your site collects personal data, it's also a good moment to update the privacy policy for any state privacy laws that apply to you, with your attorney.
Mistakes that cost rankings
- Redirecting every old page to the homepage.
- Launching on a Friday afternoon with nobody watching.
- Forgetting PDFs and image URLs that other sites link to.
- Leaving the new site blocked from search engines after testing.
- Rebuilding forms without reconnecting conversion tracking, so ad campaigns suddenly "stop working".
Cost
A business site migration starts at $2,800 and an online store at $3,900, in US dollars, fixed in writing. Larger sites on a custom CMS start at $9,800. You pay in three stages and keep every account in your name.
Related pages
Migration
questions
Can you move my site off a page builder to something I own?
Yes, that's the most common migration I do. Builders rarely export a clean, usable site, so I rebuild it as a hand-coded site or on a custom CMS, move the content and redirect the old addresses. Afterward there's no builder plan to pay and the code is registered in your name.
Will my email stop working during the move?
It shouldn't. Email depends on separate DNS records from the website. I document your current records before touching anything, change only what the website needs and test mail delivery right after the switch.
My old developer won't hand over access. Now what?
It happens often. If the domain is registered in your name, we can usually regain control through the registrar's recovery process. Public content can be collected from the live site. If the domain is in someone else's name, getting it transferred comes first, and I'll walk you through how.
Do you move the old site exactly as it is?
No. A migration is the best chance to drop dead pages, merge thin ones, fix headings and update copy. I keep what ranks and converts and improve the rest. I don't port over old plugins or themes, since those are usually why you're moving.
How do you know nothing was lost?
I compare a crawl of the old site with the new one, test every redirect, check that forms and conversions fire, and watch Search Console for errors for several weeks after launch. You get a short report on what was checked and fixed.
Tell me where
your site lives now
The platform, the rough number of pages and who holds the domain. I'll reply within one business day with a migration plan and a price, or we can start with a free 30-minute call.