Google Ads training

Who Google Ads training is for

Not every business needs to hire someone to run its ads. A plumber with one Search campaign and a modest budget can manage it well in an hour a week, once they know what to look at. Google Ads training is for owners and staff who want that confidence: to run the account themselves, to supervise an agency or freelancer, or simply to understand where the money goes.

It also works well right after I build an account. Some clients take account setup for $600, add a few hours of training and run the campaign themselves from there.

Why I teach on your own account

Generic courses walk through every feature Google offers. Most small businesses use a fraction of them. Training on your account means every example is relevant: your keywords, your search terms, your competitors, your conversions. You learn by doing the real weekly tasks while I watch, so mistakes get caught before they cost money.

Sessions run live on Zoom in your morning or early afternoon, which lines up with my working day in Europe. I can record them so you can rewatch the parts that matter. I teach in English, Polish, Russian or Ukrainian; for many immigrant-owned businesses in the US, learning the technical side in a first language is simply faster.

A typical plan for an owner

For someone running a local service business, a common plan looks like this:

1. Session one: how the account is built, what each campaign does and the five numbers to check weekly.
2. Session two: search terms and negatives, live, in your account. This is where most savings come from.
3. Session three: ads and landing pages: writing headlines, checking the page, setting up a test.
4. Session four (optional): bidding, budgets, seasonality and reading Google's recommendations critically.

Between sessions you practice with small tasks. After a month, most owners can spend 30 to 60 minutes a week on the account and know when something needs attention. My beginner's guide to Google Ads is good background reading before session one.

Training for teams

If you have a marketing assistant or a small in-house team, I can train them together and give you, as the owner, a simple checklist for reviewing their work. For broader topics beyond Google Ads, like Meta ads, analytics or planning, see marketing training for teams. If you'd rather have regular check-ins over a longer stretch, mentoring works like a standing monthly hour.

What training can't replace

Training gives you the skills to run a straightforward account well. It won't turn a complex setup with Shopping, Performance Max and several locations into a one-hour-a-week job. If the account is large or the budget significant, professional management may be better value, and the training then helps you read and challenge the reports. I'll tell you honestly which side of that line you're on.

Habits self-taught advertisers miss

People who learned Google Ads from YouTube tutorials usually know the features well. What they miss are habits. They change bids daily and never let a test finish. They accept every recommendation because the optimization score goes up. They judge campaigns by click-through rate instead of by what a customer costs. And they rarely open the search terms report, which is where small accounts lose the most money. A couple of sessions on your own account fixes these habits faster than another course would, and yes, I've made a few of these mistakes myself in my early years.

Price

Training is billed at my consultation rate: $65 an hour, in US dollars. The first 30-minute consultation is free, and that's where we work out what you need. Most owners need two to four hours in total. If you're still deciding whether to run ads yourself at all, read should you manage Google Ads yourself, and the main Google Ads services page shows what I can take off your plate instead.