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Consultations · regular sessions

Marketing
mentoring

Marketing mentoring is for people who want to keep running their own marketing, with an experienced practitioner checking the work. We meet on a regular schedule, look at your live campaigns and numbers, and you learn to make the decisions yourself.

Tom Goldman mentoring a small business owner, reviewing ad results together on a laptop
Who it's for

Three people
it helps most

The owner who does it all

You run ads after closing time and want to stop guessing. Mentoring gives you a routine and someone to ask.

The new marketing hire

You brought on a junior marketer or coordinator. I help them learn faster on your own accounts, not on hypothetical ones.

The business leaving an agency

You're taking marketing in-house and want a steady second pair of eyes for the first few months on your own.

How sessions run

A rhythm that
builds real skill

01

Baseline

I review your accounts and we set goals for the coming months

02

Assignments

You make the changes; I explain why and what to watch

03

Review

Every session opens with the results of the last changes

04

Taper off

Sessions get less frequent as you need me less

Mentoring or hiring it out?

Hiring a specialist gets the work done. Mentoring keeps the skill inside your business. If you plan to run marketing in-house for years, or your budget doesn't yet justify outsourced marketing, learning to handle the main channels yourself often pays off, and you'll be a much sharper buyer if you ever hire an agency later.

What we usually work on

  • Reading Google Ads and Meta reports: which numbers to trust and which to ignore.
  • Search terms, negative keywords and budgets in Google Ads.
  • Testing creative and audiences on Facebook and Instagram.
  • Measuring inquiries properly in GA4 and the CRM.
  • Planning the next quarter around your season: what to test, what to stop.

A note on language

Sessions can run in English, Polish, Russian or Ukrainian. For owners who built a business after moving to the US, learning in their first language is simply faster, while the campaigns themselves stay in English for their customers. If several people on your staff would learn better together, look at marketing training for teams.

FAQ

Questions about
mentoring

How much does marketing mentoring cost?

It's quoted individually after a free 30-minute call, since it depends on how often we meet and how many accounts we cover. For reference, a single one-on-one consultation is $65 an hour.

How often do we meet?

Most people start every week or two while there's a lot to learn, then move to a monthly check-in. We agree on the rhythm at the start and adjust as you go. You're never locked into a long schedule.

Can I message you between sessions?

Yes, short questions on WhatsApp, Telegram or email get an answer within one business day. Bigger topics wait for the next session, where we can look at the screens together.

Does mentoring cover US rules like CAN-SPAM and the TCPA?

Where they touch your campaigns, yes: how to collect email and text consent properly, what an unsubscribe has to do, how platform ad policies affect your industry. For anything that needs a legal opinion, I'll point you to your attorney.

Book

Ask about
mentoring

Tell me who would be mentored, which channels you run and what you'd like to learn first. I'll reply within one business day.

  • 9 short steps
  • No obligation
  • I reply personally
What happens after you send it
  1. I reply within 1 business dayPersonally, by email or on WhatsApp, whichever you prefer.
  2. A 30-minute call, freeI ask about your business, customers and budget. Beforehand I review your website and ads.
  3. A proposal with a price, in writingWhat I’ll do, by when and for how much. You decide with no pressure.
MarketingStep 1 of 9

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