Google Ads
Miami

Google Ads in Miami is two markets in one account

Google Ads in Miami works best when you accept that you are advertising to at least two audiences. Some customers search in English, some in Spanish, and many switch depending on the topic. Google matches ads by the language settings of the user and by the search itself, so a single English ad group catches part of the Spanish demand and serves it badly.

I split campaigns by language for the services where Spanish demand is real. Each gets its own keywords, its own ads and, ideally, its own landing page. Your team writes the Spanish text. I handle structure, bidding, tracking and the reporting, and I'm clear that Spanish wording is outside my work.

Location settings: residents, visitors and the rest of the world

Miami draws a lot of attention from outside the city. People in New York, Toronto or Latin America search for Miami restaurants, condos and clinics. Google's location options let you choose between people who are physically in your area and people who are simply interested in it. The default casts the wide net.

• Local services (plumbing, dental, auto repair): presence only, a radius or zip codes you actually serve.
• Visitor businesses (tours, rentals, restaurants in tourist areas): interest in Miami can make sense, with separate budgets so you can see what it brings.
• Exporters and B2B: target the countries you ship to, with their own campaigns.

Two calendars: high season and hurricane season

Visitor demand in South Florida usually climbs from late fall through spring, with holidays and big events in between. Summer is hotter and quieter for tourism. On top of that, hurricane season runs June through November. I build a budget plan for both: more spend where demand peaks, a ready-to-switch storm mode, and pre-written ads for after a storm for businesses that do repairs and cleanup.

Common mistakes in Miami accounts

1. Broad match without a negative list. In a bilingual city the search terms report fills with junk quickly. I clean it every week.
2. No call tracking. Many Miami customers call or send a WhatsApp message instead of filling out a form. If those aren't counted, Google optimizes for the wrong thing.
3. Sending Spanish clicks to an English page. The ad worked, the page didn't. If you don't have Spanish pages yet, see web design in Miami.

Working with someone in Europe

You'll talk to me directly, not to an account manager. Calls on Zoom in your morning, reports every two weeks, replies within one business day. The ad account is registered to you, so you keep all the history if we part ways. My North American clients so far are in Canada, and I'm happy to work with businesses in Miami. For the full picture of the service see Google Ads management, and if you also want people to find you without paying per click, look at SEO in Miami.