Area[01]
A 30-mile circle
around downtown
It covers places you never drive to and splits the budget so thin that the areas you love get a few clicks a day.
Google Ads · Metro Atlanta
Google Ads
Google Ads
Atlanta
A click from Kennesaw costs the same as a click from Decatur. If your crew can't get to Kennesaw by 10 a.m., that click is wasted money. I build Atlanta campaigns around the jobs you can actually take.
Free: a 30-minute call, an action plan and a price range in writing.
What I find in Atlanta accountsThree habits that
Three habits that
raise your cost per job
A 30-mile circle
Tracking[02]
Calls that
nobody counts
Most Atlanta service customers call. If calls aren't tracked as conversions, Google optimizes for form fills that are a fraction of your business.
Timing[03]
Ads running when
no one answers
Evening clicks go to voicemail, the caller tries the next ad. Schedules should match the hours your phone is staffed.
How it works
You pay only
You pay only
for the right keywords
Every week I review what people actually searched for and exclude terms that don’t bring customers.
- Search terms report
- Negative keywords
- Budget on high-intent phrases
How I set it upGoogle Ads in Atlanta,
Google Ads in Atlanta,
step by step
Your account, your data
The ad account is registered to you. If we stop working together, you keep every campaign, keyword and number.
Coverage and valueWhich counties and zip codes you serve, which jobs pay best, how much a new customer is worth.
TrackingCalls from ads and from the site, forms and booked appointments counted in Google Ads.
CampaignsSearch campaigns per service group, with area and schedule settings that match reality.
Local Services AdsFor eligible categories, a profile with Google's screening, run alongside search.
Every two weeksA short report: spend, calls, cost per lead and the changes I made.
Prices in US dollars
Google Ads in Atlanta:
Google Ads in Atlanta:
prices
Ad budget is paid by you directly to Google; about $1,500 a month is a sensible minimum.
Setup[01]
$600 USD
Account structure, tracking, first campaigns.
- Coverage map built in
- Call conversions
- Negative keyword list
■ Management[02]
from $1,000 USD/mo
Ongoing optimization, cancel with one month's notice.
- Reports every 2 weeks
- Search terms reviewed weekly
- Direct contact with me
Google Ads audit[03]
$1,900 USD
As part of a full marketing audit with a written plan.
- Account, site and tracking reviewed
Google Ads in Atlanta: start from the map
Google Ads in Atlanta is shaped by the size of the metro. The Perimeter, the interstates and daily traffic mean that a business in Smyrna and a business in Lawrenceville live in practically different markets. Customers know this too. They prefer someone nearby, and Google's location signals reward that.
So I don't start with keywords. I start with a coverage map: where your trucks or staff can reach, where the best jobs come from and where you'd rather not go. Campaigns are then set by county, zip code or a tight radius, and I check the location report every month to see which areas bring calls at a good price.
What makes a click expensive here
Atlanta is a large, competitive market. Many service categories (legal, HVAC, roofing, plumbing, medical) have expensive clicks, and national brands bid alongside local firms. You can't outspend everyone, so you have to outsmart the account:
- Narrow keywords tied to the jobs you want, not every loosely related search.
- A weekly negative list, so searches for jobs, DIY tips and other cities stop costing money.
- Ad schedules that match the hours your phone is answered.
- Landing pages that speak to one service and one area. If yours don't, look at web design in Atlanta.
Seasons in Georgia
Long, hot and humid summers drive demand for AC repair, pest control and pool services. Storm season brings roofing and tree work. Spring is busy for landscaping and home projects, and the end of the year belongs to retail and gifts. I plan budgets month by month around your own history, not a generic calendar, and shift spend early instead of reacting late.
Local Services Ads and search, side by side
For eligible categories, Local Services Ads put your business above regular ads, with Google's screening badge. You pay per lead, and you can dispute leads that clearly don't fit. They aren't available everywhere or for every business, so I check eligibility first. More on this on the local campaigns page.
Mistakes I fix first in inherited accounts
Broad match keywords with no negatives, Display Network switched on inside a search campaign, and conversion tracking that counts page views as leads. Each one looks small. Together they can eat a large part of the budget.
How it works with me
You talk directly to me, the person running the account. Atlanta is on Eastern Time, which fits my working day in Europe well: calls in your morning, reports every two weeks, answers within one business day. My North American clients so far are in Canada; I'm happy to work with businesses in Atlanta. For the broader service, see Google Ads management. To reach the same customers before they search, compare Facebook ads in Atlanta.
Related pagesGoogle Ads in Atlanta
Google Ads in Atlanta
and other cities
FAQ
Google Ads in Atlanta:
Google Ads in Atlanta:
what owners ask
Should I target all of metro Atlanta?
Usually not at first. Start with the counties or zip codes where you get the best jobs and can arrive on time. Once the cost per lead is stable there, we add areas one at a time and compare. Spreading a modest budget over the whole metro tends to give you a few clicks everywhere and enough calls nowhere.
What are Local Services Ads and should I use them?
They're the ads at the very top of some searches, with a badge after Google screens your business. You pay per lead rather than per click. They exist for many home-service and some professional categories, depending on the area. For eligible Atlanta businesses I usually run them next to search campaigns and compare the cost of each lead.
How much should I spend on Google Ads in Atlanta?
I recommend about $1,500 a month in ad budget as a starting point, more in expensive niches like legal, HVAC or roofing. The right number depends on what a customer is worth to you. On the free call I'll work through that with you and tell you honestly if the math doesn't work.
Can you fix my current account instead of starting over?
Yes. Rescuing ad accounts is part of what I do. I start with a review of structure, tracking and search terms, show you what's wasting money, and then either clean it up or rebuild the parts that can't be saved. Your history stays.
Do you work with Atlanta B2B companies?
Yes. B2B campaigns are smaller in volume and need tighter keywords, longer conversion windows and good tracking of quote requests. I connect form leads to your CRM so we can see which clicks turned into contracts, not just inquiries.
Stop paying for clicks
you can't serve
Send me your service area and current results. I'll reply within one business day with the first three changes I'd make. The first 30-minute call is free.