Area[01]
Paying for the whole metro
A Katy company that advertises to Baytown and Galveston pays for clicks it will never turn into jobs because of drive time.
Google Ads · Harris County and the suburbs
Google Ads
Google Ads
Houston
Google Ads in Houston is shaped by heat and storms. AC failures in July, roof and water damage after a hurricane, flooded streets after a downpour: demand can jump overnight. I build campaigns that are ready for those spikes, cover the right part of the metro and only pay for clicks that can become jobs.
Free: a 30-minute call, an action plan and a price range in writing.
Where money leaksWhat I fix in
What I fix in
Houston ad accounts
Surges[02]
Budget gone by 10 a.m.
When a heat wave or storm hits, a flat daily budget runs out early, just when the best customers are searching.
Capacity[03]
More calls than crews
During a surge, ads keep bringing calls you can't take. Without a plan to pause or narrow, you pay for leads that go to competitors.
How it works
You pay only
You pay only
for the right keywords
Every week I review what people actually searched for and exclude terms that don’t bring customers.
- Search terms report
- Negative keywords
- Budget on high-intent phrases
How it startsYour Houston campaign,
Your Houston campaign,
step by step
I estimate a likely cost per lead for your service and area and compare it with your average job value. If the math doesn't work, I'll tell you before you spend.
1
Brief and audit
Services, areas, crew capacity and job values, plus your current account if you have one.
2
Structure
Campaigns by service and by area, with separate emergency campaigns ready to switch on.
3
Tracking
Calls from ads and site, forms and booked jobs counted as conversions.
4
Surge rules
Agreed steps for storms and heat waves: when to raise budget, when to narrow the area, when to pause.
5
Ongoing work
Search term cleanup, bid changes and a report every two weeks.
Prices in US dollars
Google Ads Houston:
Google Ads Houston:
what my work costs
My fees are fixed. Your ad budget goes straight to Google; I recommend at least about $1,500 a month, with extra set aside for peak weeks in urgent trades.
Setup[01]
$600 USD
Account, keyword research by service and area, emergency campaigns, conversion and call tracking.
- Search campaigns
- Schedule and area rules
- Surge plan
■ Management[02]
from $1,000 USD/mo
Optimization, budget moves during surges, new ads and reports.
- Report every two weeks
- No minimum term
- Direct contact
Google + Meta[03]
from $1,400 USD/mo
Search for urgent jobs, Facebook and Instagram for maintenance plans and inspections. Setup for both: $1,100.
- Shared tracking
- One report
Google Ads in Houston: plan for the surge
Houston's demand has sharp peaks. A long run of hot days sends AC repair searches up across the metro. A tropical storm or a heavy rain event brings roof leaks, water damage, fallen trees and generator problems overnight. Google Ads in Houston pays off when the account is ready before these moments: emergency campaigns built in advance, budgets that can rise quickly, and clear rules about when to narrow the area because your crews are booked.
The quiet months matter too. Outside the peaks, I keep budgets focused on high-intent searches and maintenance offers so you aren't paying for clicks that won't convert.
One metro, many markets
Greater Houston stretches across Harris, Fort Bend, Montgomery, Brazoria and Galveston counties. A company in The Woodlands rarely wants calls from Pearland, and a Sugar Land clinic competes mostly with Fort Bend practices. I split campaigns by area, target people physically there rather than "interested in" Houston, and adjust bids where your margins and travel times are best. Ads run only when someone can answer the phone, unless you offer real 24/7 service.
Competition, storm chasers and policy
After a major storm, out-of-town contractors flood the auction, and bids rise. Rather than outbid everyone on broad terms, I focus on specific services, specific areas and searches that show real intent, and I make sure your ads and landing page show what out-of-towners can't: local projects, reviews and years in the area. For roofing and restoration companies, the roofing industry page covers more of this.
Healthcare businesses, from clinics near the Texas Medical Center to dental offices in the suburbs, face Google's healthcare policies. I write ads within them and keep tracking careful on patient-facing pages; your compliance advisor should confirm the details.
Local Services Ads and search together
For many home-service categories, Local Services Ads appear at the very top of the results with a badge, and you pay per lead. Availability depends on category and area, and background and license checks take time, so set them up before peak season. I run them alongside regular search campaigns and compare the cost per job.
How I work
I work alone and remotely from Europe with businesses across the US. North American clients so far are in Canada, and I'm happy to run campaigns for businesses in Houston. Central Time means calls in your morning and replies within one business day. Reports come every two weeks, and the account stays in your name. If your site can't turn a click into a call, start with web design in Houston or a dedicated landing page. And if you already run ads but can't tell which ones bring jobs, a Google Ads audit shows where the money goes before you add more budget.
See alsoGoogle Ads in Houston
Google Ads in Houston
and other cities
FAQ
Google Ads in Houston:
Google Ads in Houston:
common questions
What happens to my ads during a hurricane?
That depends on your business. For roofers, restoration and tree services, demand spikes after a storm, and I follow the surge plan agreed upfront. For restaurants or retail, it's often better to pause during the storm and come back once people are home again. Either way, the decision is fast and agreed with you.
How expensive are clicks in Houston?
It varies by trade. AC repair, roofing, water damage, personal injury and many medical services are usually among the most expensive, especially in peak weeks. I don't quote averages I can't back up; after your brief I pull estimates for your keywords and areas.
Should I run Local Services Ads?
If your category and area qualify, they're often worth testing. They show above regular ads with a Google Screened or Google Guaranteed badge, and you pay per lead. Verification takes time, so start before your busy season. I can set them up and compare their lead cost with search.
Can you target Spanish-speaking customers?
No. I don't write or run Spanish-language campaigns. If that audience matters to you, your team or a translator would write those ads, and that part is outside my work. My English campaigns stay separate so results are easy to compare.
Can I stop anytime?
Management has no minimum term; you cancel with one month's notice. The account, campaigns and data are in your name from day one, so you keep everything.
Be ready for the
next Houston surge
Tell me your service, areas and crew capacity. I'll reply within one business day with an estimate, or book a free 30-minute consultation.