Distance[01]
The Valley pays for the South Bay
One radius around downtown reaches Torrance, Pomona and Malibu. A business in Van Nuys mostly needs Van Nuys, Encino and Burbank.
Google Ads · LA County and Orange County
Google Ads
Google Ads
Los Angeles
Google Ads in Los Angeles fails most often for one reason: one campaign for the whole metro. Customers here think in drive time, so I split campaigns by area, bid hardest where you're closest and stop paying for clicks from people who will never cross the freeway to reach you.
Free: a 30-minute call, an action plan and a price range in writing.
Leaks in LA accountsWhere Los Angeles
Where Los Angeles
ad budgets disappear
Language[02]
Searches you can't serve
Plenty of LA searches are in Spanish, Korean or Armenian. If nobody on your team answers in that language, those clicks are wasted.
Policy[03]
Disapproved health ads
Med spas and clinics hit Google's healthcare policies: some treatments and claims are restricted, and ads get paused without warning.
How it works
You pay only
You pay only
for the right keywords
Every week I review what people actually searched for and exclude terms that don’t bring customers.
- Search terms report
- Negative keywords
- Budget on high-intent phrases
How it startsYour Los Angeles
Your Los Angeles
campaign, step by step
One honest estimate
Before you spend a dollar, I estimate a likely cost per lead for your service and area and compare it with your margin. If it doesn't add up, you'll hear that first.
Brief and auditYour services, areas, margins and current account if there is one. I also look at who else bids on your keywords.
Area planSeparate campaigns or ad groups for the parts of the metro you serve, with bids that reflect how likely each area is to buy.
TrackingCalls from ads, calls from the site, forms and bookings recorded as conversions in Google Ads and GA4.
Run and improveDaily checks in the first two weeks, then optimization and a report every two weeks, plus a monthly summary.
Prices in US dollars
Google Ads in LA:
Google Ads in LA:
my fees
The ad budget is yours and goes straight to Google. I suggest at least about $1,500 a month; competitive LA categories often need more.
Setup[01]
$600 USD
Account structure by area, keyword research, negatives, ads, extensions and conversion tracking.
- Search campaigns
- Call tracking basics
- Ready to launch in days
■ Management[02]
from $1,000 USD/mo
Ongoing optimization, new ads, budget moves between areas, reporting.
- No minimum term
- One month's notice
- Direct line to me
Google Ads in Los Angeles: think in drive time
Los Angeles is not one market. A homeowner in Pasadena, a renter in Koreatown and a shop owner in Long Beach rarely shop with the same businesses, mostly because of traffic. Google Ads in Los Angeles works best when the account mirrors that: separate targeting for the San Fernando Valley, the Westside, the South Bay, the San Gabriel Valley, and Orange County if you go there. Each area gets its own budget and bid adjustments, so money flows to the places where a click is most likely to become a customer.
I also switch off the default "presence or interest" setting. With it, people planning a vacation to Santa Monica can see an ad meant for a local plumber.
Competition in the LA auction
Clicks are often expensive in Los Angeles, especially for personal injury and other legal services, cosmetic treatments, dental, roofing, solar, moving and anything urgent at home. Large brands, franchises and lead sellers compete with you. The answer for a small business is focus: a narrower area, specific services, exact match and phrase match on high-intent searches, and a long list of negative keywords. A strong Google Search campaign usually comes first; Performance Max can follow once tracking is clean and there is enough data.
Health, beauty and policy
Med spas, aesthetic clinics and wellness businesses are a big part of the LA economy, and Google's healthcare policies restrict some of what they can advertise. Prescription treatments, certain claims and some imagery get ads disapproved. I write ads that describe services accurately and avoid promises, and I watch the account for policy flags. For your specific treatments, talk to your compliance advisor.
Seasons and timing
Demand moves with the weather and the calendar: AC repair and pool service peak in the hot months, especially inland and in the Valley; roofing and gutter work pick up before winter rains; wedding and event services follow their own season; retail and restaurants peak from Thanksgiving to New Year's. I plan budget shifts month by month.
How I work with LA businesses
I work alone, remotely from Europe, with businesses across the US. North American clients so far are in Canada, and I'm happy to run campaigns for businesses in Los Angeles. Calls happen early in your morning; messages get answered within one business day. The account is in your name, reports arrive every two weeks, and there is no minimum term. If your landing page is weak, fix that first: see web design in Los Angeles. A great ad sending people to a slow page with no visible price or booking button wastes the click you just paid for, and in LA that click is rarely cheap.
See alsoGoogle Ads in LA
Google Ads in LA
and other cities
FAQ
Google Ads in Los Angeles:
Google Ads in Los Angeles:
common questions
Should I target all of Los Angeles?
Rarely. Unless you ship products or deliver across the region, people choose businesses within a reasonable drive. I start with the areas you can serve fastest and with the best margin, then expand only when the cost per lead in the first areas is known.
Can you advertise a med spa on Google?
Yes, within Google's healthcare and medicines policies. Some treatments, prescription drugs and before-and-after claims are restricted, and ad copy must avoid misleading promises. I write within those rules and keep a close eye on disapprovals. For medical claims, check with your compliance advisor.
Do you run Spanish-language ads?
No. I don't write or run campaigns in Spanish. If Spanish-speaking customers matter to you, your team or a translator can write those ads; I'll keep my English campaigns separate so the results are easy to compare.
What about Local Services Ads?
For many home-service and professional categories, Local Services Ads with the Google Screened or Google Guaranteed badge can appear above regular ads, and you pay per lead. Availability depends on category and city. I check eligibility for you and run them alongside search where it makes sense.
How fast will I see leads?
Search ads can bring calls within days of launch. The first two to four weeks are a learning period: I cut wasted searches, adjust bids by area and fix landing page issues. After that, the cost per lead usually settles and decisions get easier.
What would a lead
cost you in LA?
Tell me your service, your part of the metro and what a customer is worth. I'll reply within one business day, or book a free 30-minute consultation.