Laser Lux:
online booking for a laser studio
Laser Lux is a laser hair removal studio in Kutno, Poland. I built a large website with its own booking system, plus a CRM and ads, so clients can check prices and book a session at any hour without picking up the phone.
In short
Industry
Laser hair removal, beauty
Location
Kutno, Poland
Scope
Large website, booking system, CRM, ads
Website
What I built
Large website
Pages for treatment areas, packages and common questions, so clients understand the service before they book.
Booking system
A flow built for the studio: choose areas, pick a plan, select a time and confirm.
CRM
Clients and their treatment series in one place, which matters for a service done over several sessions.
Ads
Campaigns that send people to prices and booking rather than to the homepage.
The project has just launched; I'll share results once there are hard numbers.
Booking in a few steps: treatment areas, plan, time and contact details
The task
Laser hair removal is booked as a series, and often in the evening, when the studio is closed. Clients want to see prices for each treatment area and book on the spot. If they have to call during business hours, many simply don't.
The solution
I built a large website that explains every treatment area and package, with prices in plain view. A custom booking system lets clients choose areas, a plan and a time in a few steps. A CRM keeps track of clients and their sessions, and ads send traffic straight to booking.
Why a custom booking system
Off-the-shelf booking tools are fine for simple appointments. Laser treatments combine several areas, packages and repeat visits, and a flow designed around that is shorter for clients and cleaner for the studio's calendar. Fewer steps usually means fewer people giving up halfway through on their phone.
Results
The project has just launched; I'll share results once there are hard numbers.
What a US med spa can take from it
The studio is in Poland, but American med spas and laser clinics see the same pattern: evening bookings, packages and repeat visits. Advertising here comes with extra care in the US: Google's healthcare policies, honest before-and-after claims, and HIPAA questions around tracking on booking pages, which you should check with your compliance advisor. See marketing for med spas, how a booking bot can work next to your site, and how a custom CRM keeps treatment series organized.
What this
project included
Let clients book
while you're closed
Tell me how bookings work now and what you offer. I'll show you what a site with built-in booking could look like.