Marketing strategy
pricing
Marketing strategy pricing comes in three tiers. Pick by how much is unclear and how much money rides on the answer: one decision talked through, a complete plan on paper, or me running that plan month after month.
Three levels
of help
All prices in US dollars, final.
An hour on Zoom for a single decision. Your first half hour costs nothing.
- We look at your real accounts
- A short written recap
- Rebook whenever you like
A review of everything you run now, plus a written plan you keep.
- Audit of website, ads, Google profile, tracking
- Competitor and customer research
- Personas and value proposition
- Channels, budget and KPIs
- 90-day task list, presented on Zoom
I execute one channel of the plan each month. Wider scopes get a custom quote.
- Stop any month
- Written monthly update
Six parts
of the plan
Marketing audit
Site, campaigns, Business Profile, tracking and what happens to each inquiry.
Competitors
The three to five businesses your buyers actually compare you with.
Customers
Short interviews plus your sales data: who buys, why, and what slows them.
Message
Personas, positioning and the one-line promise for your site and ads.
Channels and funnel
Where to show up first, second and third, and where people drop off.
Budget and KPIs
A monthly spend per channel and a handful of numbers with targets.
Three tiers of strategy work
All three are priced in US dollars. The hourly consultation, $65, is for one decision: which channel to test, which vendor to hire, whether a proposal is reasonable. The audit and strategy, $1,900, is for when the whole picture is fuzzy and you want a plan on paper. Outsourced marketing, from $600 a month per channel, is for when you'd rather someone else carries that plan out. A free 30-minute call is the quickest way to tell which tier you need.
Inside the $1,900
The full marketing strategy opens with a marketing audit of what you run today. On top of that come research on competitors and customers, personas and a one-line value proposition, a channel order with a mapped sales funnel, and a budget with targets. You receive a few written pages and a Zoom session to question any of it. Each task carries a sequence number and a cost, so the first three months are spelled out.
Owners often find the most useful page is the list of things to stop or skip. Avoiding six months on the wrong channel can be worth more than the plan itself, particularly where US click prices are high.
Paying for execution afterward
Should you want me to run the plan, a single channel such as Meta ads or SEO starts at $600 a month, and Google Ads management starts at $1,000. Running Google and Meta together costs $1,400 a month after a $1,100 setup. Several channels plus the website and CRM get a custom quote. Nothing locks you in, and all accounts stay registered to you. The full price list has every figure, and the cost calculator totals any mix.
Strategy pricing
questions
Why is the strategy a flat fee?
Because you should know the cost up front. $1,900 fits a typical small business: one main location or service area, a few core services and the common channels. A much bigger or more complicated company would hear that on the free call, long before any contract.
Can I order the audit on its own?
Not as a separate product. A list of findings with no priorities or budget attached tends to sit unread, so I deliver them together. For a narrow question, an hourly consultation fits better, and the free audit gives a quick first impression at no cost.
If I hire you afterward, is the $1,900 deducted?
No, it stands on its own, and the plan belongs to you either way. Any execution you ask me for afterward is billed at the same published rates everyone pays.
When do I pay?
Like every project, in parts following the 30/40/30 schedule, starting with a deposit at signing. Ongoing execution is billed monthly and can stop with 30 days' notice.
Start with
the right level
Unsure which tier fits? Write a few lines on where the business stands and I'll suggest one within one business day. A free 30-minute call works too.