Marketing consulting
for small business
Marketing consulting for owners who have one decision in front of them and want a straight answer from someone who does this work every week. Bring the question, share your screen, leave with a short list of next steps.
Free: a 30-minute call, an action plan and a price range in writing.
What owners bring
to a session
"Is my agency doing a good job?"
We open the ad account and the report side by side and check whether the numbers match what reaches your phone.
"Google or Facebook?"
Which platform fits your offer, your area and your budget, and what to test first.
"Is this quote fair?"
A second opinion on a website, SEO or ads proposal: what's included, what's missing, what's padding.
"Why don't we get leads?"
A quick walk through your site, Google profile and ads to find the most likely cause.
"How much should we spend?"
A rough budget based on what a customer is worth to you and click prices in your niche.
"Can my team do this in-house?"
What an employee can realistically handle and what needs outside help.
Question in,
plan out
Book
Pick a time that suits your time zone and write the question in one or two sentences.
Prepare
If it helps, share view access to the relevant account before the call. I look in advance.
Talk
An hour on Zoom with screen sharing. We look at your real data, not hypotheticals.
Summary
A short written recap with the decision and the next three to five steps.
From a free call
to a full plan
Prices in US dollars, final.
Thirty minutes to explain your situation and see whether more help makes sense.
- On Zoom
- No obligation
One hour on a specific question, with your accounts open.
- Screen sharing
- Written recap
- Book as often as you need
When one question turns into ten: the full audit and a written plan.
- Audit, research, channels, budget
- Zoom walkthrough
When marketing consulting is the right tool
Not every marketing problem needs a project. Often an owner has one specific decision: which of two quotes to accept, whether to keep an agency, whether to try Google Ads or Meta first, why the phone went quiet last month. Marketing consulting is built for those moments. An hour with someone who does this work every week, your accounts open on the screen, and a clear answer at the end.
It's also the cheapest way to test whether we'd work well together before committing to anything larger.
What makes a session useful
The best sessions start with a narrow question and real data. "How do I get more customers?" is too broad for an hour. "My Google Ads cost per lead doubled since March, why?" is perfect. When you book, I ask for the question in one or two sentences and, where relevant, view access to the account. I look at it before the call, so the hour goes into answers rather than discovery.
After the call you get a short written summary: what we decided, why, and the next three to five steps in order. You can hand it to an employee or another provider.
Advice from someone who does the work
I'm not a consultant who only advises. I build websites, run Google Ads and Meta ads, set up analytics and CRMs, and have done so for over 12 years and more than 100 clients. That shapes the advice: it's practical, it considers what things cost to execute, and it doesn't recommend tactics that look good on slides but fall apart in a real account.
Common topics
- Reviewing an agency's report against the actual ad account and leads.
- Second opinions on quotes for websites, SEO or ads.
- Choosing between Google Ads, Local Services Ads, Meta and SEO for a specific business and metro.
- Setting a realistic ad budget in an expensive US niche.
- Fixing tracking so calls and forms are counted correctly.
- Planning for a season such as Black Friday, tax season or summer.
- Compliance questions to raise with your attorney: CAN-SPAM for email, TCPA consent for texts, privacy notices.
Consulting vs a full strategy
A consultation answers one question. The full marketing strategy answers all of them in a coordinated way: audit, customers, competitors, channels, budget and KPIs. If, during a call, it becomes clear that the question is a symptom of a bigger problem, I'll say so. Usually, three or more consultations on related topics are a sign the strategy would be better value.
| Need | Best option | Price |
|---|---|---|
| One decision | Consultation | $65/hour |
| A first look at your situation | Free call | $0, 30 minutes |
| A full plan | Audit and strategy | $1,900 |
| Regular guidance | Mentoring | Booked by the hour |
What a session won't do
An hour is enough to make a decision, not to execute it. I won't rebuild a campaign live on the call or write your full website copy in a session. What you get is the diagnosis, the decision and the steps, written down so that you, your staff or your current provider can carry them out. If you'd rather I do the work, I'll quote it separately afterward, with no pressure either way.
Regular sessions
Some owners prefer to keep the work in-house and book an hour every month or quarter to check numbers and set priorities. Others want structured mentoring or training for their team. Both work well when someone in the business has time to do the work between calls.
Price and booking
A consultation costs $65 an hour. The first 30 minutes are free. Book on the consultations page at a time that suits your time zone.
Other ways
to get advice
Marketing consulting
questions
How much does marketing consulting cost?
$65 an hour, final, and the first 30-minute call is free. Most questions fit in one hour. If a question turns out to need a full review of your marketing, I'll suggest the $1,900 audit and strategy instead of booking many hours.
What should I prepare?
Your question in a sentence or two, and view access to whatever we're discussing: the ad account, analytics, the quote you received or your website. A rough idea of monthly revenue, inquiries and ad spend helps. The more real data we can look at, the more specific the answer.
Will you try to sell me your services?
No. The session is about your question. If the honest answer is that you can do it yourself or that your current provider is fine, I'll say so. If you want help afterward, you can ask, and I'll quote it separately.
Can I book regular sessions?
Yes. Some owners book an hour every month or quarter to review numbers and decide next steps, while their own team or another provider does the work. For a longer program with homework between calls, see the marketing mentoring page.
What language can we talk in, and when?
English, Polish, Russian or Ukrainian. Not Spanish. Calls are scheduled in your time zone, typically in your morning Eastern Time, which is afternoon for me in Europe. Clients in Central, Mountain or Pacific time can usually book a slightly later hour.
Bring one question,
leave with a decision
Book an hour or start with the free 30-minute call. I reply to every request within one business day.