Area
The whole region in one campaign
Tacoma, Everett, Bellevue and Seattle mixed together. You can't see which area brings jobs and which burns money crossing the bridges.
Google Ads · Puget Sound
Google Ads
Google Ads
Seattle
Clicks in Seattle are rarely cheap, so every wasted one hurts. I keep your Google Ads tight: the right neighborhoods, the right searches and a budget that shifts with the rainy season instead of fighting it.
Free: a 30-minute call, an action plan and a price range in writing.
Where Seattle budgets goThree leaks in
Three leaks in
Puget Sound accounts
Searches
Paying for DIY questions
"How to remove moss from roof" costs as much as "moss removal service." Without negatives, the DIY crowd eats your budget.
Season
Same message in July and November
Roofers, gutter and drainage companies peak in the wet months; painters and deck builders in the dry ones. One flat setup misses both.
How it works
You pay only
You pay only
for the right keywords
Every week I review what people actually searched for and exclude terms that don’t bring customers.
- Search terms report
- Negative keywords
- Budget on high-intent phrases
Prices in US dollarsGoogle Ads in Seattle:
Google Ads in Seattle:
prices
My fee; the ad budget goes directly from you to Google.
Setup[01]
$600 USD
Structure, tracking and first campaigns.
- Campaigns by area
- Call and form conversions
- Starter negative list
■ Management[02]
from $1,000 USD/mo
Ongoing optimization, one month's notice to cancel.
- Reports every 2 weeks
- Weekly search term cleanup
- Seasonal budget shifts
Google + Meta[03]
from $1,400 USD/mo
Search and social together, setup $1,100.
- One plan, one report
Recommended ad budget: about $1,500 a month or more. Microsoft Ads (Bing) can be added; quoted individually.
How it starts
Your first month
Your first month
of Google Ads
1
Review
Your current account if you have one, your margins and the areas you want to win.
2
Tracking
Calls, forms and bookings recorded as conversions, checked before any money is spent.
3
Structure
Campaigns by service and area: Seattle proper, the Eastside, north and south of the city.
4
Launch
Search campaigns first, with tight keywords and a starter negative list.
5
First report
After two weeks: where the money went, what came in, what I'm changing.
Google Ads in Seattle: precision beats budget
Google Ads in Seattle is a market where you rarely win by outspending. Clicks in home services, legal, healthcare and professional services are often expensive, national companies bid on the same searches and customers compare carefully. A small or mid-sized business wins by being precise: exact services, exact areas, exact hours, and pages that convert the click into a call.
Split the region the way people live in it
The Puget Sound area isn't one market. Water and bridges shape it. A plumber in Ballard and a remodeler in Bellevue face different competitors and customers, and a trip across Lake Washington at rush hour changes the math of a job. I usually set campaigns along those lines:
- Seattle proper, sometimes split north and south.
- The Eastside: Bellevue, Redmond, Kirkland, Issaquah.
- North: Lynnwood, Everett, Snohomish County.
- South Sound: Renton, Kent, Tacoma, if you go that far.
Then the data decides where budget goes, not habit.
The wet season and the dry season
Seattle's calendar is driven by rain. From fall into spring, roofing, gutters, moss removal, drainage, mold and water damage searches rise. The drier summer months favor painting, decks, landscaping, windows and outdoor events. I plan budgets around those swings for your services, raising spend before the peak so the campaigns are already learning when demand arrives.
Search terms: the weekly cleanup
Tech-savvy customers research a lot, which means many searches are questions, comparisons and DIY attempts. Some are worth reaching with helpful content; few are worth paying for with an ad. I review search terms every week and keep the negative list growing. It's unglamorous work and one of the biggest sources of savings in any account.
What I need from you
Access to the account (or permission to create one in your name), your service list with rough margins, the areas you serve and someone who answers the phone. The more honest the numbers, the better the bidding works. Calls and form submissions get tracked from day one so you can see cost per lead, not just clicks.
Landing pages decide the cost per lead
An expensive click sent to a generic home page is the most common waste I see. Each campaign should land on a page about that service, with the price or a range, the area you cover and one obvious next step. If your current site can't do that, a focused landing page from $1,000 often pays back faster than another month of ad tweaks. See web design in Seattle.
Working together
You deal with me directly, not an account manager. We meet early in your morning, and I report every two weeks. My North American clients so far are in Canada, and I'm happy to work with businesses in Seattle. For the broader service, see Google Ads management; for a second search channel, Microsoft Ads. If you also want to show up in Google Maps without paying per click, look at SEO in Seattle.
Related pagesGoogle Ads in Seattle
Google Ads in Seattle
and other cities
FAQ
Google Ads in Seattle:
Google Ads in Seattle:
what owners ask
Why are clicks so expensive in Seattle?
Many advertisers compete for the same searches, including national brands, and customers here often have a high lifetime value, so bids rise. You can't change the market, but you can stop paying for searches that don't buy, narrow the area to where you win, and send clicks to pages that convert. That's most of my job.
Should I advertise on the Eastside and in Seattle separately?
Usually yes. Bellevue, Redmond and Kirkland often behave differently from Seattle neighborhoods in price sensitivity, search terms and competition. Separate campaigns let us see the cost per lead in each and move budget to where it works, instead of guessing.
Is Microsoft Ads worth it here?
Sometimes. Bing's audience is smaller, but clicks are often cheaper, and it reaches people who search from work computers with default settings. For B2B and some professional services it's worth a test once Google is running well. It's quoted individually after a short call.
How do you handle the time difference?
Ads don't care about my time zone: changes, rules and budgets run on your account's Pacific Time schedule. We talk early in your morning on Zoom. For everything else, WhatsApp or email, with a reply within one business day and reports every two weeks.
Can you take over an account an agency set up?
Yes, as long as the account belongs to you. If the agency owns it, ask them to transfer it or grant admin access; your history is valuable. I review it, keep what works and fix the rest. If it can't be transferred, we start a new one in your name.
Make each Seattle click
count
Send me your account access or your goals. I'll reply within one business day with the first changes I'd make. The first 30-minute call is free.