Facebook ads
Seattle

Facebook ads in Seattle: earn attention, don't chase it

Facebook ads in Seattle run into an audience that is media-literate and privacy-conscious. Many people here know how ad targeting works and don't love it. That doesn't make Meta ads ineffective; it changes what works. Specific, local, honest ads perform well. Aggressive retargeting and hype tend to backfire, sometimes publicly in the comments.

My approach is to put most of the effort into the offer and the creative, keep tracking purposeful and let Meta's delivery find the people who respond.

Washington's health data law and your pixel

In 2023 Washington passed the My Health My Data Act, which took effect in 2024. It defines consumer health data broadly and allows private lawsuits. For businesses in health, wellness, fitness, beauty and similar fields, the classic setup (a Meta pixel on every page, including booking and intake forms) can send data that the law may treat as sensitive.

What I do in practice:

• Map the data flows before launch: which events go to Meta, from which pages.
• Keep sensitive pages clean of ad pixels or restrict them to general events.
• Use server-side events carefully, only with what's needed. More on Meta Pixel and Conversions API.
• Point you to legal advice for consent wording and policy; I'm not your attorney.

Who it works for in Seattle

• Restaurants, cafés and bars with seasonal menus and events.
• Fitness and yoga studios filling classes in the gray months.
• Home improvement and remodeling booking summer projects in winter.
• Shops and online stores with products people want to see before buying. See e-commerce ads.

Mistakes I fix in inherited Seattle accounts

The pattern repeats: a boosted post here, an engagement campaign there, a lookalike audience built on page likes from years ago, and no record of what any of it brought. I consolidate into a few campaigns with one clear goal each, retire the audiences that no longer mean anything and set up reporting that ties spend to leads or sales. Often the budget stays the same and the results simply become visible.

Seasons on social

Long summer evenings bring outdoor events, patios and travel. The dark, wet months move life indoors and onto screens. Indoor businesses often get cheaper attention in winter, and outdoor services can pre-book spring and summer jobs. I plan creative and budgets around your calendar, not a generic one.

How we work

Setup $600, management from $600 a month, no minimum term. The ad account belongs to you. We talk early in your morning on Zoom; reports come every two weeks. I'm happy to work with businesses in Seattle and across Puget Sound. For people already searching, see Google Ads in Seattle; for the general service, Facebook ads.