Creative
Polished ads that look like ads
Glossy stock images get scrolled past. Real footage from your place, filmed on a phone, usually does better on Instagram.
Facebook and Instagram ads · Miami
Facebook ads
Facebook ads
Miami
Miami buys with its eyes. A good reel of a dish, a treatment or a view does more than any headline. I run Facebook and Instagram ads that put that content in front of the right people and turn their interest into bookings and messages.
Free: a 30-minute call, an action plan and a price range in writing.
Why Miami Meta ads stallThree mistakes
Three mistakes
that burn the budget
Rules
Real estate ads with the wrong targeting
Housing is a Special Ad Category. Targeting by age or zip code is restricted, and ignoring that gets ads rejected or the account flagged.
Follow-up
Leads that nobody answers
A lead form fills at 10 p.m., the call comes two days later. In a fast market the customer has already booked someone else.
How it works
Reviews that
Reviews that
win the next customers
Before calling, customers read reviews. I help you collect them and reply in a way that builds trust.
- Review request after the visit
- A reply to every review
- Reviews visible on Maps and in AI
Prices in US dollarsFacebook and Instagram ads
Facebook and Instagram ads
in Miami: prices
My fee only. The ad budget goes from your card straight to Meta.
Meta ads setup[01]
$600 USD
Business Manager, pixel and Conversions API check, first campaigns.
- Ad account in your name
- Audiences per language
- Lead form or WhatsApp flow
■ Meta ads management[02]
from $600 USD/mo
Testing, budgets and reports, no minimum term.
- New creative tests monthly
- Report every 2 weeks
- Direct contact on WhatsApp
Creative production is quoted separately; many Miami clients film their own content and I edit the plan around it.
How it runs
From first call
From first call
to first leads
01
Call
Free 30 minutes: what you sell, to whom, in which language, and what a customer is worth to you.
02
Setup
Accounts checked, tracking working, audiences built for locals and, if it fits, for visitors.
03
Creative brief
A shot list for your team: what to film, how long, which hooks. Spanish captions come from you.
04
Launch and test
Several creatives against each other with small budgets. The winners get the money.
05
Report
Every two weeks: cost per lead or booking, what's working, what I'm switching off.
Facebook ads in Miami: content first, targeting second
Facebook ads in Miami live or die on the creative. Meta's targeting has narrowed over the years, and the algorithm now finds buyers mostly by watching who reacts to your ads. A short vertical video showing your food, your treatment room, your view or your crew at work tells it who to look for. A stock photo tells it nothing.
So the first thing I ask for isn't an audience list. It's your best ten seconds of video. If you don't have any, I give you a shot list and we start there.
Who it works for in Miami
- Restaurants, bars and cafés. Instagram reels around weekends, events and high season, sending people to reservations or a map listing. See also restaurant marketing.
- Med spas, beauty and wellness. Booking-focused campaigns within Meta's health policies. More on the med spas page.
- Real estate agents and developers. Lead forms and listing videos within the housing category rules.
- Fitness studios, tours and rentals. Offers for locals in summer, visitor campaigns in the busy months.
Language: two ad sets, two sets of numbers
In Miami, the same offer often performs differently in English and in Spanish. I set up separate ad sets by language so you see the cost per lead for each. The Spanish copy, captions and voiceovers come from your team or translator; I don't write Spanish. What I do is make sure each version reaches the right people and lands on a page or form in the same language.
Special Ad Categories and other rules
Housing, employment, credit and financial products, and social issues or politics are Special Ad Categories at Meta. They limit targeting by age, gender, zip code and many interests. Miami has a large real estate market, so this matters a lot here: ads for listings, rentals and mortgage-related services must run inside the category. I set that up correctly from the start, because rejected ads and a flagged account cost more time than the targeting is worth.
Leads are only half the job
A lead form fills in a few seconds. Whether it becomes a customer depends on how quickly someone replies. I connect forms to email, WhatsApp or a CRM so a message lands where your team actually looks. Many Miami customers prefer to message rather than call, so a click-to-WhatsApp campaign is often worth a test.
Price and how we work
Setup is $600, management from $600 a month, with no minimum term. The ad account stays in your name. My North American clients so far are in Canada; I'm happy to work with businesses in Miami, with calls in your morning. For a broader service overview see Facebook ads, and for the search side of the same customers see Google Ads in Miami.
Related pagesMeta ads in Miami
Meta ads in Miami
and other cities
FAQ
Facebook ads in Miami:
Facebook ads in Miami:
questions
Should I run ads in Spanish, English or both?
Look at who buys from you now. If a large share of your customers speak Spanish at home, a Spanish ad set is worth testing. Meta lets you target by language, and I keep the two sets separate so their results are comparable. The Spanish text and voiceovers come from your team, not from me.
Can I advertise condos and rentals with targeting by age or income?
No. Housing ads fall under Meta's Special Ad Category, which removes targeting by age, gender and zip code and limits detailed interests. Fair Housing rules apply too. I set up housing campaigns within those limits and rely on creative and location radius instead. For legal questions, check with your attorney.
Do Facebook ads work for med spas in Miami?
They can, but Meta has rules for health and appearance-related ads, including restrictions on before-and-after images and on targeting people by health conditions. I keep ads within those policies. Take a look at the page on marketing for med spas for the broader picture.
What if I have no content to advertise?
Then content is the first job. I write a shot list your team can film on a phone in an afternoon. If you want professional video, that's quoted separately, often with a partner. Ads without decent creative waste budget, so I won't launch on stock photos just to start.
How fast do I see leads?
Often within the first week, since Meta delivers quickly. The first two to four weeks are a test, though: some creatives work, most don't. By the end of the first month we usually know the cost per lead and which content to make more of.
Ready to test
Meta ads in Miami?
Tell me what you sell and show me your best content. I'll reply within one business day with a test plan. The first 30-minute call is free.