Digital marketing Detroit
Digital marketing for Detroit companies that sell to engineers, homeowners and diners alike. I set up a website that explains what you do, ads that reach Oakland, Macomb and Wayne counties, and tracking that shows which inquiry turned into money.
Free: a 30-minute call, an action plan and a price range in writing.
Motor City,
more than motors
Suppliers who sell to engineers
Tier 1 and tier 2 auto suppliers, tool and die shops and engineering firms around Detroit sell to buyers who research online long before they call. A clear website with capabilities, certifications you really hold and contact details for each department often matters more than ads.
A sprawling suburban map
Troy, Southfield, Dearborn, Warren, Sterling Heights, Livonia, Novi and Royal Oak all have their own commercial strips. Targeting by county or by suburb keeps home-service budgets from leaking across the metro.
Downtown and Midtown revival
New restaurants, bars, apartments and small retailers have filled downtown, Corktown and Midtown. They compete on Instagram and Google Maps more than on billboards.
Many languages in one metro
Dearborn has a large Arab American community, Hamtramck has deep Polish roots and a mix of newer immigrant groups. I can handle Polish-language campaigns myself; other languages come from your team.
Your website
climbs the rankings
SEO is step-by-step work: content, technical fixes and links. Your website brings in traffic without paying for clicks.
- The phrases customers actually type
- Content for specific services
- Rankings checked every month
From first message
to monthly report
-
01
First
A short message
Tell me what you make or fix and where. Reply within one business day.
-
02
Then
Zoom in your morning
Detroit is on Eastern Time, so a 9 a.m. call is mid-afternoon for me. Thirty minutes, free.
-
03
Next
Audit, plan, agreement
I review your site, listing and ads, then propose a scope with dates written into the contract.
-
04
Build
Site and campaigns
Business websites take up to 30 days; ad accounts are created under your company.
-
05
After
Steady management
Campaign checks every two weeks and a monthly summary of calls, forms and costs.
What I can run
for a Detroit business
Business website
Capabilities, industries served and quote forms for B2B buyers, or service pages for homeowners.
Google Ads
Campaigns split by county and by service, built to filter out job seekers and DIY searches.
Local SEO
A Google Business Profile and suburb pages that rank where you actually work.
Custom CRM
For quote-heavy B2B sales: every RFQ, follow-up and drawing tracked in one place.
Manufacturing marketing
How I approach websites and ads for shops that make things.
Digital marketing in Detroit for two kinds of buyer
Detroit businesses usually sell to one of two audiences. The first is another company: an OEM, a plant manager, a purchasing team or an engineer looking for a supplier. The second is a household in the suburbs looking for a roofer, a dentist or a place to eat on Friday. Digital marketing in Detroit has to be built for the right one, because the tactics differ.
For B2B buyers the website does the heavy lifting. They want capabilities, materials, tolerances, industries served, photos of real equipment and a quick way to send drawings. A business website built around those questions, plus a CRM that tracks every quote request, usually earns more than any ad campaign. For local consumers, search ads, Maps and reviews matter most.
Metro Detroit is a county-by-county game
The metro spreads across Wayne, Oakland and Macomb counties and beyond. Driving from Novi to St. Clair Shores takes a while, and service businesses know it. I set up Google Ads campaigns by area, with ad copy that names the suburb, and pause the zones where travel time eats the margin. The same logic applies to your Google Business Profile and local SEO: pages for the suburbs you truly serve, not a list of fifty towns.
Seasons that hit Michigan hard
Michigan winters bring snow, ice dams and frozen pipes; spring brings roofing, landscaping and basement waterproofing searches; summer pulls people up north on weekends. Restaurants and retail feel the holiday season and the cold months differently than trades do. I plan budgets around those swings instead of spending the same every month. For a supplier, the calendar looks different again: model-year programs, budget cycles and trade show dates decide when buyers are actually researching, so content and remarketing are timed to those windows.
Languages and communities
Metro Detroit is diverse. Hamtramck was historically a Polish city, and I can write Polish ads and pages for businesses that still serve that community. Dearborn's Arab American community and other groups have their own media habits; for those languages I work with copy your team provides.
How working with me goes
I am one person, working remotely, with no account managers between us. You get a written agreement with deadlines, staged payments and accounts registered in your company's name. If you want an outside view first, a marketing audit costs $1,900 and gives you a plan you can use with anyone.
Detroit questions
Do industrial B2B firms really need Google Ads?
Not always. Many suppliers win work through relationships and trade shows, and a strong website with clear capabilities does most of the online job. Search ads make sense when buyers type specific process or part terms. I check search volume for your terms before recommending any spend.
Can you target only certain suburbs?
Yes. Google and Meta both let me target by zip code, city or radius. A plumber in Macomb County might cover Sterling Heights and Warren but skip Ann Arbor. Separate campaigns per area also show which suburbs bring the cheapest jobs.
Have you worked with Detroit companies before?
No, not yet, and I won't pretend otherwise. I have no US clients so far. I work with businesses in Canada and Poland, including a cabinetry maker and several service firms, and the same methods apply in Michigan.
What happens with my accounts if I stop managing them?
Nothing changes for you. The Google Ads account, Meta account, domain and website code are registered to your business from day one. I hand over any access you need, and ongoing management ends with one month's notice.
More of the Great Lakes
Tell me about
your Detroit business
What you sell, who buys it and where. I'll reply within one business day and suggest a time for a free half-hour call.
- 9 short steps
- No obligation
- I reply personally
- I reply within 1 business dayPersonally, by email or on WhatsApp, whichever you prefer.
- A 30-minute call, freeI ask about your business, customers and budget. Beforehand I review your website and ads.
- A proposal with a price, in writingWhat I’ll do, by when and for how much. You decide with no pressure.
What do you need most?