DMs
"Price?" fifty times a week
Every post brings the same short question. Answering by hand eats the evening, ignoring it loses the sale.
Chatbots · Instagram · Facebook Messenger
Instagram and
Instagram and
Messenger chatbot
An Instagram and Messenger chatbot for brands whose sales start in the DMs. It replies to "price?" in seconds, sends the link to a product mentioned in a comment, answers questions about shipping and sizes, and passes serious buyers to you with the details already collected. It runs on Meta's official tools, so your account stays in good standing.
Free: a 30-minute call, an action plan and a price range in writing.
Familiar?When your inbox
When your inbox
runs your evenings
Comments
Comments nobody follows up
People write "interested" under a post or reel. By the time you see it, the moment has passed.
Ads
Ad clicks that go nowhere
A click-to-message ad opens a chat, and then the person waits. Paid attention leaks away while you are busy.
Process
Setting up DM automation
Setting up DM automation
in 4 steps
I deliver chatbots with a trusted partner; the contract, deadlines and communication stay with me.
01
Account check
Business or creator account, Facebook Page link, admin roles and Meta Business settings in order and in your name.
02
Flows by trigger
Separate paths for a new DM, a comment keyword, a story reply and a click from an ad.
03
Hand-off and inbox
Rules for when a person takes over, with notifications to your phone and conversations in one shared inbox.
04
Launch and review
Real conversations reviewed for two weeks, answers adjusted, new triggers added for upcoming posts.
PriceMessenger and Instagram
Messenger and Instagram
bot pricing
Final prices in US dollars. Ad budgets, if you run click-to-message ads, are paid by you directly to Meta.
■ Instagram and Messenger chatbot[01]
$1,900 USD
Bot for DMs and comments on your Instagram account and Facebook Page.
- DM and comment flows
- Product and FAQ answers
- Hand-off rules and inbox
- Leads to email or CRM
- Two weeks of tuning
Meta ads management[02]
from $600 USD/mo
Click-to-message campaigns that send people straight into the bot's conversation.
- Campaigns built around the bot
- Results reported every 2 weeks
From my projectsBots for brands that
Bots for brands that
sell in messages
KagenoishiJewelry, Warsaw, Poland
Sales website, order CRM, ads and a bot for a jewelry brand. The project has just launched; I'll share results once there are hard numbers.
See the case study →Maro StudioBeauty courses, Warsaw, Poland
100000 + in course sales
Ads, bots and CRM supporting course sales, alongside the website and course platform. About $27,000 in sales and 500 students.
See the case study →What an Instagram and Messenger chatbot is for
An Instagram and Messenger chatbot is for businesses where customers prefer to ask in a DM rather than fill in a form: boutiques, jewelry and cosmetics brands, salons, bakeries taking custom orders, fitness studios, course creators. The questions are short and repetitive, the buying impulse is fast, and the business that answers first often gets the sale.
The bot handles the first minutes of each conversation. It answers price, size, availability, shipping and booking questions, sends links to the right product or page and asks what the person needs. When someone is ready to buy or needs a human answer, the conversation goes to you or your team in a shared inbox, with the history visible.
Four ways conversations start
- A direct message. Someone writes to your account. The bot greets them, offers a few buttons for common topics and answers or routes the question.
- A comment keyword. A post invites people to comment a word. The bot replies privately to each commenter, which turns a public comment into a sales conversation.
- A story reply or mention. The bot can thank people, answer the question in the reply and keep the conversation going.
- A click-to-message ad. Messenger and WhatsApp ads open a chat instead of a website. The bot picks it up immediately with a message that matches the ad.
Meta's rules, in practice
Meta allows automated messaging for business accounts through its official tools, with a few conditions that shape every bot I set up. The customer has to start the conversation. After their last message, the business has a limited window, about 24 hours, to reply freely; after that only narrow, non-promotional messages are allowed. Bots must offer a way to reach a person. And unofficial tools that automate actions by logging in as you are against the rules and risky for the account.
All of this means the bot should collect contact details early when a sale may take longer than a day, for example an email for the size guide or a phone number for a callback. Those details then go to your CRM or email list with clear consent.
What I need from you
Admin access to your Instagram business account and Facebook Page through Meta Business Suite, a list of your most common questions and your answers to them, product or service links and prices, and the names of the people who will take over conversations. If you run Instagram ads, I also need access to the ad account to match ads and bot flows.
Measuring results
After launch, you see how many conversations the bot handled, how many it resolved on its own, how many it handed to a person and how many became orders, bookings or leads. For stores, links in the bot carry tracking tags, so sales from DMs show up in analytics instead of being lumped with "direct" traffic. In the first two weeks I read the logs and adjust answers; after that, a monthly check is usually enough.
When another channel fits better
If your customers write mostly on WhatsApp, for example in communities with family abroad, a WhatsApp chatbot is the better start. If they find you through Google and land on your site, a website chatbot catches more. Many businesses end up with two channels feeding the same inbox and CRM. The chatbots overview helps you pick the first one. I deliver this service with a trusted partner; the agreement, the deadlines and the communication stay with me.
RelatedPairs well
Pairs well
with
FAQ
Instagram and Messenger
Instagram and Messenger
bot questions
Is automating Instagram DMs allowed?
Yes, through Meta's official messaging tools for business accounts. What is not allowed is using unofficial apps that log in as you and mass-message people, which can get the account restricted. I only use approved connections, and the bot works inside the rules Meta sets for business messaging.
Can the bot message people first?
Generally no. On Instagram and Messenger, the conversation must be started by the customer: a DM, a comment on a keyword post, a story reply or a click on an ad. After that, Meta's rules limit how long the business can keep sending messages, roughly a day after the customer's last message, with narrow exceptions. The bot is designed around that window.
What is a comment keyword trigger?
You publish a post or reel saying, for example, "comment SIZE and I'll send the size guide". When someone comments that word, the bot replies to them privately with the guide and a question about what they are looking for. It turns public interest into a private conversation you can follow up.
Will followers know they are talking to a bot?
They should. The first message says it is an automated assistant and that a person is available. Customers rarely mind a bot that is quick and useful; they mind one that pretends to be human or will not let them reach a real person. A clear "talk to a person" option is always there.
Do I need to run ads for the bot to work?
No. Many businesses get plenty of DMs from organic posts. Ads simply add more conversations. If you plan click-to-message campaigns, setting up the bot first makes sense, because paid conversations are expensive to waste.
Send me a screenshot
of your DMs
Show me what people usually ask, with names hidden. I'll reply within one business day with the flows I would build first. Or book a free 30-minute call.