Digital marketing in El Paso
El Paso sits on the border with Ciudad Juárez, in its own time zone apart from most of Texas. Its businesses need marketing that speaks to locals.
Free: a 30-minute call, an action plan and a price range in writing.
What makes El Paso
its own market
A bilingual, binational metro with a large military presence and a trade economy.
Two countries, one region
El Paso and Ciudad Juárez form one of the largest border metros in the country. Retail, healthcare and services often see customers from both sides.
A bilingual city
Many customers speak Spanish at home. I write and run campaigns in English only; Spanish copy comes from your team or translator and runs as its own campaign.
Fort Bliss
One of the largest Army installations in the country brings soldiers and families who move often and search for everything online.
Trade and logistics
Cross-border trade, warehousing, customs brokers and trucking are a big part of the economy. B2B buyers want clear capabilities and fast quotes.
Your website
climbs the rankings
SEO is step-by-step work: content, technical fixes and links. Your website brings in traffic without paying for clicks.
- The phrases customers actually type
- Content for specific services
- Rankings checked every month
What I can do
for El Paso businesses
Main service pages with full details and prices in US dollars.
Local SEO
Google profile and area pages for El Paso, the East Side, the West Side and Horizon City.
Business website
Built so a Spanish section can be added cleanly by your translator.
Google Ads
Search campaigns judged by calls and quotes, not clicks.
Sales funnel
For logistics and trade firms: from first visit to signed contract.
CRM setup
Quotes, follow-ups and customers in one place.
How a project
with me runs
-
01
Day 1
Inquiry
Send a note any way you like. Reply within one business day.
-
02
Week 1
Zoom call
Thirty free minutes in your Mountain Time morning. We agree on scope, including what languages you need and who writes them.
-
03
Weeks 2 to 4
Plan and build
Written agreement with deadlines, deposit, staged payments. I build, you approve.
-
04
Ongoing
Manage
Ads checked every two weeks, monthly reports and quarterly planning.
Digital marketing in El Paso for a border city
El Paso is part of Texas but runs on Mountain Time, sits next to Ciudad Juárez and shares a lot with Las Cruces across the New Mexico line. Customers here are often bilingual, and many businesses serve people from both sides of the border. Digital marketing in El Paso starts with clear choices: which customers you want, which languages they use and which channels reach them.
I work remotely with businesses across the US and I am happy to work with El Paso owners. I am one marketer, and you work with me directly.
Spanish: what I do and what I do not do
I want this to be clear from the start. I write, run and optimize campaigns in English. I do not write or translate Spanish. Many El Paso businesses need Spanish too; in that case your team or a translator supplies the copy. I build the website so a Spanish section can be added cleanly and set up Spanish ads as separate campaigns, so you can measure them on their own. If that split does not work for you, I would rather say so on the first call.
Typical businesses I can help
- Logistics, customs brokers and trucking firms that need credible B2B websites and quote forms. See marketing for trucking and logistics.
- Home services in a hot desert climate.
- Retailers and car dealerships serving shoppers from across the region. See marketing for car dealerships.
- Clinics and dentists, with tracking set up carefully around HIPAA.
- Businesses serving Fort Bliss families, who move often and search for everything.
Privacy and Texas law
Texas has a data privacy and security law with its own rules, though many small businesses never reach the point where it matters much. I still set up a clear privacy policy and honest cookie notice. My guide to state privacy laws for websites gives an overview; for your case, check with your attorney.
Seasons
Summer heat drives AC and pool searches, back-to-school matters for retail, and the holiday season brings shoppers from both sides of the border. Military moving season in summer adds demand for movers and home services.
Prices
A website starts at $2,800, SEO and Maps at $750 a month, Google Ads management at $1,000 a month and CRM setup at $3,000. Prices are in US dollars; ad budgets are paid to Google or Meta directly. Everything is in writing, every account is in your name, and you can reach me on WhatsApp with replies within one business day.
El Paso
questions
Can you run my ads in Spanish?
No. I write and run campaigns in English only. Your team or a translator provides Spanish copy, and I set it up as a separate campaign with its own tracking. That way you can see exactly what each language brings and decide where to spend.
Can I target customers in Ciudad Juárez?
Google and Meta allow targeting by location, including Mexico, but rules, pricing and buying behavior differ there. I would test carefully and measure real sales or visits, not clicks. Spanish copy would again come from your side.
Do you work with logistics and trade companies?
Yes. I build B2B websites with clear services, lanes and a quote form, run Google Ads for specific searches and connect leads to a CRM so your sales team follows up quickly.
What time zone are calls in?
El Paso is on Mountain Time, unlike most of Texas. I schedule Zoom calls in your morning and reply to messages within one business day.
Other
city pages
Tell me about your
El Paso business
What you do, who your customers are and which languages they use. I reply within one business day.
- 9 short steps
- No obligation
- I reply personally
- I reply within 1 business dayPersonally, by email or on WhatsApp, whichever you prefer.
- A 30-minute call, freeI ask about your business, customers and budget. Beforehand I review your website and ads.
- A proposal with a price, in writingWhat I’ll do, by when and for how much. You decide with no pressure.
What do you need most?