LinkedIn management
LinkedIn management for owners who sell expertise and never find the hour to write about it. One interview a month gives me enough material for weeks of posts in your voice, and your profile starts doing the introductions before the first sales call.
Free: a 30-minute call, an action plan and a price range in writing.
What LinkedIn
management covers
Profile rewrite
Headline, About section, featured items and experience rewritten around the problems you solve and for whom.
Monthly interview
A 30-minute Zoom call where I ask about recent projects, client questions and opinions. That is the raw material.
Posts and documents
Text posts, short lists, simple carousels as PDF documents and the occasional case write-up, all approved by you.
Company page
Updated details and regular posts so prospects who check the firm see a living business, not a 2019 logo.
Comments and replies
Comments on your posts answered, and a short weekly list of relevant posts worth commenting on yourself.
Report
Profile views, who is engaging by job title and industry, connection growth and the conversations that came from it.
How your LinkedIn
presence gets built
Goal and audience
Which job titles, industries and regions you want to reach, and what a good outcome looks like for you.
Profile first
Your personal profile is rewritten before any posting starts, since that is where every post sends people.
Interview and drafts
Monthly call, then drafts for the coming weeks. You edit or approve in a shared document.
Posting and engagement
Posts go out at times your audience is online, replies are handled, and you get a list of people worth reaching.
Monthly check
What got read and shared, who reached out, which topics to keep.
LinkedIn management
pricing
In US dollars. LinkedIn management is delivered with a trusted partner and quoted individually, depending on how many profiles and posts we cover.
Profile rewrite plus monthly posts and replies.
- Monthly interview with you
- Posts approved before publishing
- No minimum term, 30 days' notice
Targeted reach by job title and company size, also with my partner.
See LinkedIn ads→LinkedIn for people
who sell expertise
Why LinkedIn management pays off in B2B
In B2B, people buy from people they have heard of. A prospect sees your name in a proposal, looks you up on LinkedIn, and decides in a minute whether you look like an expert or a stranger with a stock headshot. LinkedIn management makes sure that minute goes your way, and that your name keeps showing up in the feed of people who might need you next quarter.
For consultants, accountants, IT firms, manufacturers, logistics companies and agencies, this is often the most cost-effective channel there is. The audience is already sorted by job title and industry, and one useful post can be read by the exact buyer you hoped to reach.
Your expertise is the content
The best LinkedIn posts are not polished marketing. They are specific: a mistake you see clients make, a short story from a recent project (with the client's permission or anonymized), a strong opinion about your industry, a simple checklist. You already have all of this in your head. The problem is time.
That is why the work starts with a monthly 30-minute interview. I ask about recent jobs, questions clients asked, things that annoyed you, decisions you made. From one call there is usually enough material for a month of posts, written in your voice and sent for approval.
What tends to work on LinkedIn
- Lessons from real work. "Three things I check before quoting a warehouse fit-out" beats "We are proud to announce".
- Plain opinions. A clear position on a common debate in your field gets more useful discussion than safe generalities.
- Short lists and how-tos. Easy to read, easy to save, easy to forward to a colleague.
- Documents. Simple PDF carousels with one idea per page. They hold attention well on mobile.
- Behind the scenes. Hiring, a new machine, a site visit, a lesson learned the hard way.
Posts that only announce or congratulate rarely reach anyone. Usefulness travels further.
Profile before posts
Every good post sends people to your profile. If the headline says "Owner at Smith & Co." and the About section is a résumé, the visit ends there. So I rewrite the profile first: a headline that says who you help and how, an About section that reads like a short pitch, featured links to your best work, and a clear way to book a call or visit your site. Many owners say the profile alone changed the tone of first meetings.
LinkedIn management and LinkedIn ads
Organic posting builds reputation over months. LinkedIn ads can target exact job titles, industries and company sizes right away, though clicks there are usually much more expensive than on Meta. They pair well: ads put a strong document or case study in front of the right decision makers, and your active profile convinces them when they click through. For more on the paid side, read LinkedIn ads for B2B.
Who this is for
LinkedIn management suits owners and partners of firms that sell to other businesses, plus professionals who sell their own expertise: consultants, accountants, engineers, recruiters, software firms, manufacturers. A strong company presentation often completes the picture, giving you something worth sending once a conversation starts.
How it is delivered
LinkedIn management is delivered with a trusted partner who drafts and schedules posts under my direction. I run the interviews, set the topics, approve the writing and stay your only point of contact. The agreement, deadlines and monthly report come from me, and your profile and company page always stay under your control.
Pages that go with LinkedIn
LinkedIn management FAQ
Is it honest to have someone else write my posts?
The ideas, opinions and stories are yours, collected in our monthly interview. The writing is help with wording and structure, much like an executive working with an editor. Nothing goes out without your approval, and I never invent projects, clients or numbers to make a post more exciting.
Personal profile or company page?
Both, but the personal profile does most of the work. People follow people. Posts from an owner or partner usually get far more reach than the same text on a company page. The company page matters as proof that the firm is real and active.
How often should I post?
Two or three times a week is plenty for most owners. One strong post a week beats five forgettable ones. What matters more is replying to comments in the first hour and commenting thoughtfully on other people's posts, which is where many new connections come from.
Will you send connection requests and messages for me?
No mass automation. LinkedIn restricts accounts that use it, and recipients can tell. I give you a short weekly list of people worth connecting with and a suggested note. Sending it yourself takes ten minutes and keeps the relationship real.
Does this work for firms in regulated fields?
Yes, with care. Accountants, financial advisors and attorneys usually face their own rules on advertising and public statements, from state bar rules to securities regulations. I keep posts educational, avoid promises about outcomes, and expect your compliance contact to approve anything sensitive.
Send me your
LinkedIn profile
I'll read it as a buyer would and reply within one business day with what to fix first.