TikTok ads
TikTok ads can sell a product in fifteen seconds, if the product shows well on video and the buyers are on the app. I check that fit with you first, then run TikTok campaigns together with a trusted partner who works on the platform every day.
Free: a 30-minute call, an action plan and a price range in writing.
Where TikTok ads
usually work
Cosmetics, gadgets, kitchen tools, apparel, snacks: anything where seeing it in use sells it.
Founders and teams willing to appear on camera, talk and show the behind-the-scenes.
TikTok skews younger than Facebook, although its audience keeps getting older.
Products people can buy in a minute without asking anyone.
Emergency services, complex B2B, and regulated products with strict ad rules. I'll say so on the call.
An ad in Stories,
a message in the inbox
A vertical ad in Stories, Reels or TikTok stops the scroll and starts a conversation.
- 9:16 format for phones
- A clear call-to-action button
- Messages come straight to you
A TikTok campaign
from fit check to report
Fit check with me
Free 30-minute call: product, margins, buyers and whether you can supply video regularly.
Plan and quote
A written plan with goals, creative needs, test budget and a fixed quote for setup and management.
Setup and tracking
TikTok Ads Manager, pixel and events, catalog for stores, all in your name.
Creative testing
Several native-looking videos tested side by side; winners scaled, losers replaced quickly.
Reports from me
Every two weeks, in the same format as your other channels, with one person to ask: me.
Two short-video
platforms compared
| TikTok ads | Instagram Reels ads | |
|---|---|---|
| Audience | Younger on average, discovery-driven | Broader age range, follows people and brands |
| Creative style | Raw, fast, trend and sound-driven | Slightly more polished, still vertical |
| Who runs it | Trusted partner, managed through me | Me, inside the Meta plan |
| Price | Quoted individually | From $600/month with Facebook |
| Best first test | Products with a visual hook | Most consumer businesses |
What TikTok ads do well
TikTok is a discovery platform. People open it without looking for anything in particular and let the feed decide. That makes TikTok ads strong for products people didn't know they wanted until they saw them: a clever kitchen tool, a skincare product with a visible effect, a snack with a story, a piece of clothing on a real person. When the product sells itself in a short video, TikTok can find buyers at a lower cost than most platforms.
It's much weaker for services bought out of urgency or after long research. Nobody chooses a divorce attorney or a roofing contractor from a 15-second clip. In those cases I'll steer you to Google Ads or Facebook first.
How I deliver TikTok ads
TikTok campaigns I deliver with a trusted partner who works on the platform every day and keeps up with its fast-changing formats. The contract, deadlines and communication stay with me. In practice that means:
- you get one plan and one quote, from me,
- the ad account, pixel and catalog are set up in your name,
- reports arrive in the same format as your Meta and Google reports,
- if something isn't working, you tell me and I deal with it.
That setup lets you test TikTok without hiring another agency or learning another dashboard.
Creative is the whole game
On TikTok, ads that look like ads get swiped away in under a second. The ones that work look like regular TikToks: shot on a phone, a person talking to camera, a hook in the first second, text on screen, a sound that fits. Expect to supply several videos a month, either filmed by you or your team, or produced by creators. If you work with creators, the FTC's Endorsement Guides require that paid partnerships be clearly disclosed, and claims in the video have to be true. I can bring in help for video ads or UGC content, quoted separately.
TikTok in the US: a sensible level of caution
TikTok's ownership and regulation in the US have been in the news for a couple of years. The ad platform has kept running, but I recommend treating TikTok as one channel in a mix, not the only one carrying your sales. Build an email list and keep your own website and other channels healthy, so a policy change on any single platform doesn't switch off your revenue. Products with strict ad rules (supplements, financial products, anything age-restricted) need extra checking before launch.
What a sensible first test looks like
A first TikTok test usually runs four to eight weeks, with several videos and a budget large enough to get past the platform's learning phase. Success is measured in sales or leads, not views. At the end you'll know whether TikTok brings customers at a cost that works, and you decide, with my recommendation, whether to scale, adjust or stop. Want to compare it with Reels first? My Instagram ads page covers the Meta side, and the social media advertising overview compares all platforms.
Tracking TikTok results honestly
TikTok's own reports tend to give the platform generous credit, and many people see a video on TikTok, then search for the brand on Google or buy on Amazon days later. I set up the TikTok pixel and events on your store, use UTM tags so visits show up correctly in GA4, and compare TikTok's numbers with your actual orders. A simple question at checkout ("Where did you hear about us?") often fills the gaps.
Pricing
TikTok ads are quoted individually after a short call, because the scope depends on your products, how much video you can supply and how many markets you sell to. The ad budget is paid directly to TikTok. There are no discounts and no surprise extras in the quote.
Video and short-form
TikTok ads
FAQ
How much do TikTok ads cost?
Management is quoted individually after a short call, because the work depends heavily on how much video you supply and how many products you sell. The ad budget goes straight to TikTok. For a meaningful test, plan on a budget similar to what you'd give Meta, and enough creative to try several videos.
Who actually runs my TikTok campaigns?
A trusted partner who runs TikTok campaigns every day does the hands-on platform work. I handle the plan, the contract, deadlines and all communication, and I make sure TikTok reports in the same way as your other channels. You have one contact: me.
Do I need to post on TikTok to run ads?
You need a TikTok business presence for ads, but not a big following. That said, an account with some regular posts builds trust when people tap through, and organic videos that do well are the best candidates for ads. If you don't want to post, ads can still run.
Can I reuse my Instagram Reels on TikTok?
Often, with edits. Remove watermarks, adjust the first second, use sounds licensed for business use and add on-screen text in TikTok's style. Some Reels work as they are; others feel out of place. Testing tells quickly.
Is TikTok worth it for a local service business?
Sometimes, mostly for younger audiences and visual services such as salons, tattoo studios, gyms or restaurants. For plumbers, accountants or law firms, Google and Facebook usually bring customers faster. I'd rather tell you that on the call than sell you a test that won't pay off.
Let's check the fit
before you spend
Send me your product and a link to any videos you have. I'll reply within one business day and suggest a time for the free fit check.