Facebook ads
Dallas

Facebook ads in Dallas reach people before they search

Google catches people who already know what they need. Facebook ads in Dallas do something different: they put your business in front of people who will need it soon. In a metro where so many residents are new, that matters. A family that just moved into a new subdivision in Frisco or Prosper hasn't picked a dentist, a gym, a lawn service or a favorite pizza place yet. A well-timed ad with a welcome offer can make that choice for them.

I target by radius around your location or by groups of suburbs, and keep the Dallas side and the Fort Worth side separate if you serve both. That way, the budget goes where your customers are, and you can see which areas respond best.

Who it works for in DFW

• Home services in the northern suburbs: lawn care, pest control, pool service, handymen, cleaning. Before-and-after photos and a simple quote form.
• Restaurants and bars in Uptown, Deep Ellum, Bishop Arts or Lower Greenville: lunch, happy hour, weekend and event offers, with Instagram often leading.
• Med spas, salons and fitness studios in Highland Park, Preston Hollow or Southlake: first-visit offers, within Meta's health advertising rules.
• Roofing and restoration around hail season: inspection offers before and after storms, never scare tactics.

A Dallas calendar

Spring storms bring roofing and restoration demand; summer heat brings pool, AC and indoor activities; autumn is football season and the State Fair of Texas, with plenty of event and food offers; then the holidays. I plan offers and budgets with you month by month.

Housing, hiring and credit rules

Real estate agents, builders, apartment communities, recruiters and lenders all run into Meta's Special Ad Categories, which remove age, gender and zip code targeting. DFW has plenty of new construction, so this comes up often. I build campaigns within those rules; for fair housing or advertising claims, check with your attorney. More on marketing for real estate agents.

Leads, tracking and follow-up

I set up the pixel and Conversions API and connect lead forms to email or your CRM, so every lead arrives with its source. Fast follow-up turns a cheap lead into a customer; slow follow-up turns it into a statistic. See local Facebook ads for how I set up neighborhood-level campaigns.

What working with me looks like

There's one person on your account: me, working remotely from Europe for businesses across the US. So far my North American clients are Canadian, and Dallas companies are welcome on the same terms. A short call in your morning, written updates on WhatsApp or email, a reply inside one business day, and a Business Manager that belongs to you, not to me. When someone needs a service today rather than next month, search does the job better, so pair Meta with Google Ads in Dallas.